Highlights from the SEW Blog: March 17-21, 2008

We’ve collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

From the SEW blog:

Organic Search

  • Is Google Becoming a Portal?
    Google has long held that it is not a portal. Concerns of publishers wary of giving away their content to Google for free have always been met with the response that Google is simply making it easier for people to find the publisher’s content. So what happens if Google stops sending searchers to other publishers’ sites?
  • SEW Experts: Uncovering the Real Universal Search
    There appears to be a lot more non-text results showing up in Google searches than many people expect. The effects this will have on searchers, and advertisers, may be a bit disturbing to some.
  • Google Increases Lead in Share of All American Searches
    comScore qSearch data for February portrays Google as PacMan. Microsoft-Yahoo combined share of searches shows an Incredible Shrinking Search Engine.
  • SEW Experts: To Rewrite or Not to Rewrite…That is the Question
    While URL rewriting can have SEO benefits, it can also cause more SEO problems if it’s done hastily, or incorrectly.

Search Advertising

Linking Issues & Social Media

Analytics & ROI

  • An Insatiable Desire for Web Analytics?
    At Search Engine Strategies New York this week, some of the best-attended sessions are about Web analytics. It’s clear that search marketers — like all online marketers — are finally realizing that it’s not all about getting people to your site.
  • SEW Experts: Does A Close By Any Other Name Sell As Sweet?
    Not all conversions are created equal. Capturing an e-mail address, delivering a free white paper, or converting using other non-sale-related measurements can create varying values of a close.
  • Bryan Eisenberg of Future Now at SES London 2008
    Bryan Eisenberg, the co-founder of Future Now, spoke on several sessions in London. After a couple of days, the sessions started blending together in unexpected ways.

Local & Mobile Search

  • Marchex Shows How to Cash In on Local Search
    So far, in the poker game that is doing business on the internet, four cards have been dealt: Communications, Search, Commerce and Social Networking. But the fifth card is sliding out of the dealer’s hand and Marchex bets it’s going to be local search.

Vertical & Specialty Search

Small Business/Big Brand SEM

In-House & Outsourcing

SEM Industry Issues

Searching/Search Technologies

  • Election Year Brings New Efforts to Regulate Search Engine Data Collection
    A New York State Assemblyman has introduced a bill aimed at regulating the way search engines collect private data of its users. Similarly, a committee of the State Assembly has a bill that seeks to tighten data collection rules on companies that serve ads on sites they do not own.
  • What a Searcher Wants: Answers
    The US market share of Q&A site traffic grew a whopping 118% last year, according to a new report by Hitwise. Yahoo Answers is far and away the leader of the answer sites, with 74.5% of the US market.
  • Albert Michaels of Moniker at SES London 2008
    Albert Michaels, a Senior Account Executive at Moniker, discusses his company’s suite of domain asset management services at SES London 2008.
  • Is the World Ready for Utility Computing?
    Just as cheap power delivered over a universal grid revolutionized the processing of physical materials, cheap computing delivered over a universal grid is revolutionizing the processing of informational or intellectual goods.

More from the SEW Blog

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You’ll find more news from around the Web below.

Related reading

Gillette video search trends
serps of tomorrow
2018 SERP changes impact SEO