Highlights from the SEW Blog: Mar. 26, 2007

We’ve collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

From the SEW blog:

Organic Search

Search Advertising

Linking Issues & Social Media

  • Nofollow and Social Media Sites
    There was a lot of discussion not too long ago when Wikipedia decided to Nofollow its links, but many people may not realize that Nofollow is used on other social media sites as well.
  • Can you Automate Link Development?
    Using automation in link development is an attractive concept. The idea of getting bunches of links with minimal effort is compelling, but it’s not real.

Analytics & ROI

Vertical & Specialty Search

Small Business/Big Brand SEM

In-House & Outsourcing

  • Let “First Principles” Guide Your Strategy
    First principles form a core set of working assumptions, hypotheses, and key beliefs about a single area of interest. Marchex’s Matthew Berk suggests letting all dialogue, all thinking, and all subsequent labor derive from a set of first principles.

SEM Industry Issues

  • Microsoft Names New Search R&D Lead
    Satya Nadella, who’s currently heading the Microsoft Dynamics team, will move out of that role to lead a newly formed Search and Ad Platform Group within the Platform Services Division.
  • SEMPO 2007 Officers Named
    The Search Engine Marketing Professional Organization has announced its 2007 officers, and Dana Todd’s not one of them.
  • Google Wins in KinderStart Case
    Google has come out on top in a case filed last year by KinderStart.com, in which the kid-friendly search engine and parental advice site accused Google of “downgrading its search-result ranking without reason or warning.”
  • Google’s New Text Link Ads — Hotornot?
    Some people worry that a new ad format included in the pay-per-action program has crossed a line.

Searching/Search Technologies

More from the SEW Blog

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You’ll find more news from around the Web below.

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