Highlights from the SEW Blog: March 31 – April 4, 2008

We’ve collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week.

From the SEW blog:

Organic Search

Search Advertising

  • Google Updates Trademark Rules for UK/Ireland AdWords
    Beginning on May 5, 2008, the AdWords trademark policy for the UK and Ireland will change. The new policy will be aligned with the current one established in the United States and Canada.
  • Is Google Looking to Kill Affiliate Marketing?
    Google had started their version of affiliate marketing some time ago with their CPA ads. But grabbing experienced affiliate marketing consultants could turn this into the hope they once saw in it.
  • Will We Pay More For Google’s Fewer Clicks
    The drop in AdWords clicks over the past two months has created a bump Google’s ongoing success. But not to worry, CEO Eric Schmidt told Business Week, people will eventually pay more for the better quality clicks.
  • Google + DoubleClick = 69% of Online Advertising Market
    When Google raised concerns over a possible Microsoft-Yahoo merger, it may have just been the pot calling the kettle black. According to new stats released by Attributor, Google’s acquisition of DoubleClick gives them a whopping 69% of the online advertising market share.
  • Even for Google, Conversions Matter More Than Clicks
    Wall Street is acting with caution when it comes to Google based on months of reporting that the search engine giant’s paid search clicks are declining. But Google insists that the click reductions are due to improvement in the quality of the ads, not because Google is somehow losing its luster.
  • SEW Experts: Content Ad Campaign Keyword Strategy Revisited
    The keywords you choose for a content ad campaign should play a different role than they do for search ads. That’s a point that’s often tough for search advertisers to grasp.

Linking Issues & Social Media

Local & Mobile Search

  • Google Opens Up About Spectrum Auction
    The gag order on details surrounding the recent FCC spectrum auction has been lifted, and Google is revealing some behind-the-scenes information about their participation in the bidding.
  • SEW Experts: Leveraging Traditional Media Placements in an Online World
    Online media and Internet-based search continue to grow at the expense of their offline counterparts, newspapers and magazines. Because media placement options are continuously growing, smart local marketers need to leverage this major transformation of how people consume media in some creative ways.
  • Former Citysearch CEO Heads to Idearc
    Former Citysearch CEO Briggs Ferguson has been tapped to become President of Internet/Web products and pay-for-performance advertising at Idearc.
  • Yahoo Unveils Upgrades to Mobile Search Platform
    Yahoo has announced upgrades to its mobile search platform, oneSearch. The 2.0 version of the service includes brand spankin new features to make searching on the go a little easier.
  • Medio to Add Mobile Content Partners
    Mobile search and advertising company Medio Systems has announced the launch of a new content partnership. The Medio Mobile Content Partner Program will add high-quality content to the over 300 existing feeds on Medio by signing companies who are strong in a given niche.
  • ChaCha Refocuses Business Model on Mobile Text Search
    ChaCha is refocusing its business to center around its mobile voice and text search business.

Vertical & Specialty Search

Small Business/Big Brand SEM

In-House & Outsourcing

SEM Industry Issues

  • SEW Experts: SEO Standards Signal the Maturing of Our Industry
    Call them standards, rules, advice, best practices, or whatever you want, but they’re a necessary step in the evolution of the search industry.
  • Standards Is A Dirty Word For Search Marketers
    For the past two weeks our industry has been debating the need for standards, many of the regular blogs have weighed in as have most of the major players in our space.
  • Microhoo’s Second Date Doesn’t Go Very Well
    Executives from Microsoft and Yahoo reportedly met this week, but both sides came to the much anticipated second date with stubborn stances.
  • Microsoft to Stay Firm in Original Yahoo Offer
    According to published reports, Microsoft is unlikely to raise its bid for Yahoo. It seems that Microsoft doesn’t think Yahoo’s recent projected revenues provide any reason to raise purchase price from the original $31 per share offer.
  • Google Gets Out of the SEO Business
    Google is getting itself out of a somewhat sticky situation by deciding to sell Performics Search Marketing, which it acquired as part of the DoubleClick deal.
  • SEW Experts: How to Survive a Recession In Search
    If you listen to the media, you’d know that a recession is nigh, and you should be locking yourself up in an underground bunker and hiding out for the next year. If you’re a bit more selective in what you choose to believe, you may be thinking it would be wise to be prepared, in case an economic downturn does come.

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