Attendees at SES San Francisco 2013 had the opportunity to snap up books, shirts, bags and other assorted goodies from sponsors, exhibitors and speakers. Even if you couldn’t make it to the City by the Bay, you can still take advantage of these free e-books, reports and insights offered by conference sponsors.
Bing Shares Ad Combination Performance Heatmaps
Which combinations of phrases drive the best performance and more clicks? These are questions Bing Ads tackled in a study of over 250,000 unique ads from multiple industries with more than 300 million ad impressions, in a 30-day period.
“Does having ‘free shipping’ or specific price points in a retailer’s ad drive the likelihood of ad being clicked? Yes. Does it matter if the price points are in the ad title or description? Yes. Add in 20+ other common ad copy phrases, and in one picture you have a Bing Ads Performance Heatmap,” said John Gagnon, Bing Ads Evangelist. “We looked at several hundreds of thousands of ads across hundreds of millions of impressions, found common words and phrases to provide insight into what makes an ad clickable.”
Check out ad combination heatmaps for the travel and financial services industries on Gagnon’s SlideShare page.
Tealium & Forrester: The Evolution of Tag Management
Forrester Consulting, in conjunction with Tealium, did this survey to better understand the evolving role that tag management is playing in helping marketers solve their big data challenges at the source.
“Tag management is becoming well known for helping marketers increase agility and performance by making it easier to deploy and manage vendor tags without requiring IT assistance,” said Erik Bratt, Tealium’s VP of Marketing. “But a vast majority of marketers (94 percent) now see its greater value as managed service for collecting, segmenting and distributing highly actionable visitor data.”
This 14-page report explores this trend and provides recommendations on what to look for in tag management solution. Download The Evolution of Tag Management here.
The Secret to Natural Website Conversions, from Internet Marketing Ninjas
Kim Krause Berg shares her experience and advice on how to decrease site ab ayendonment and bounce rates, increase page views and conversions and send happy signals to search engines in this free e-book from Internet Marketing Ninjas.
Watch for Gabriel Goldenberg’s “Advanced SEOs’ 7 Curiously Obvious Rules” coming to the IMN’s collection soon.
SEO Factors and Trends – Midyear 2013 Report from Bruce Clay
Clay and his team of SEO analysts recently shared the mid-2013 iteration of their SEO Factors and Trends Report. Factors covered in the report include:
- Linking penalties and Penguin updates.
- Local business visibility in search results.
- Mobile users and the need for responsive design.
- Google’s Knowledge Graph.
Their informative report also includes 20 pages of analysis to help guide strategy through to the end of the year.
Marketing Tips, Chats and Insights
Check out these other free resources from companies at SES San Francisco:
- BrightEdge’s Secure Search Report – see the growth in secure search and see which industries are most impacted.
- #EmailChat on Twitter, by Blue Hornet – a bi-weekly Twitter chat for email marketers.
- Mark Traphagen Google+ Hangout on the impact of Google+ on SEO, from Eric Enge at Stone Temple Consulting.
- “The Inbound Marketing Handbook“, from WebMarketing123 with Marketing Sherpa. Learn the key characteristics for successful SEO campaigns and how to approach and execute common SEO tactics.
- Developing a Framework for Social Measurement, a webinar from Webtrends with Susan Etlinger, author of “The Social Media ROI Cookbook”.
If you missed SES San Francisco, you can still get the highlights from this year’s opening keynote, featuring Google’s Distinguished Engineer Matt Cutts and Patrick Thomas, a specialist on Google’s User Policy team.
Related reading
IWD 2018: Eight SEO ladies give their advice on being a woman in search
In honor of International Women’s Day 2018, we wanted to highlight the perspectives of women working in SEO, and how – if at all – they think gender affects the industry and the work that they do. Search Engine Watch spoke to eight successful ladies in SEO to find out their thoughts and advice on being a woman in SEO.
Ranker: How to make a Google algorithm-proof website
Any SEO or webmaster who has ever had a website affected by a Google algorithm change – or feared being affected by one – has probably wished that they could find a way to make their website “algorithm-proof”. One site believes it has found the formula.
Mystified by martech? Introducing the ClickZ Buyers Guide series
Search Engine Watch sister site ClickZ has just launched the first report in its new series of buyers guides, which aims to to disentangle and demystify the martech landscape for marketers.
Event recap: State of Search with Brainlabs
On February 22nd, leading digital media agency Brainlabs hosted the latest in its series of PPC Chat Live events at its London HQ. With speakers from Google, Verve Search, and of course from Brainlabs too, there were plenty of talking points to consider and digest. In this article, we recap the highlights from an enlightening event.
