This page formerly offered a compilation of articles from Search Engine Watch and across the web that covered the topic of search engine advertising. It has been replaced by the following pages:
- Buying Your Way In: Search Engine Advertising Chart is a guide to how major search engines integrate paid placement and paid inclusion listings into their results. The page is helpful to both the web site owners looking to explore search engine advertising programs and searchers who want to separate a search engine’s editorial listings from paid material.
- Search Engine Advertising is a section of Search Topics available to Search Engine Watch members. This section contains an annotated listing of articles on the topic of paid search listings ranging back to 1996. It includes subsections such as:
- The How Search Engines Work area available to Search Engine Watch members contains a guide to major search engines explaining in more depth how each integrates paid placement and paid inclusion listings.