Internal linking is a key SEO tactic for publishers. In this post I’ll look at what it is, why it’s important, and provide some key tips for an effective internal linking strategy.
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In Larry Kim’s article, “Attention Keyword Hoarders: You Need to Delete 98 percent of Your AdWords Keywords – Here’s Why,” he begins by talking about an AdWords account that’s bidding on 273,000 keywords, but only gets impressions on 3,372 of them, which is… Read more
Structured data and feed optimization are vital components to any successful ad… Read more
Traditionally, consumers are thought of as one large group. They act similarly when prompted with specific marketing stimuli and tactics such as discounts, promotional products, and seasonal sales. However, as we continue to increase our visibility into… Read more
I am often surprised when I hear a business or brand owner state, “My SEO or local listing position for my top keyword has dropped, and my revenue and sales are shrinking.” With Google’s recent reduction in local listings positions from seven to three, I hear… Read more
On-page and link signals – which collectively include keywords in titles, domain authority, inbound anchor text, and linking domain authority – are the most important factors when it comes to ranking in local search, according to new research by… Read more
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