# Search Engine Watch: Understand search\. Anticipate what’s next\.

> Search Engine Watch has watched search evolve since 1996\. Original reporting, sharp analysis and practical guidance on SEO, PPC and AI search\.

Generated by Yoast SEO v28.4, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [Advertise with us](https://searchenginewatch.com/advertise-on-sew/)
- [How Search Engine Watch tests and reviews products](https://searchenginewatch.com/how-search-engine-watch-tests-and-reviews-products/)
- [Submit an article](https://searchenginewatch.com/submit-an-article/)
- [Privacy Policy](https://searchenginewatch.com/privacy-policy/)
- [Contact SEW](https://searchenginewatch.com/contact-sew/)

## Posts
- [Google uses its search homepage to promote AI tools in the U\.S\.](https://searchenginewatch.com/google-homepage-now-promotes-ai-tools/)
- [Google moves Citations Panel toward the bottom of AI Mode](https://searchenginewatch.com/google-moves-citations-panel-toward-the-bottom-of-ai-mode/): Google is showing a more detailed Citations Panel at the bottom of AI Mode results, featuring titles, descriptions, and images for cited websites a format first spotted back in July\.
- [Google tests message option on sponsored ad results](https://searchenginewatch.com/google-tests-message-option-on-sponsored-ad-results/): Google is testing a new 'Message' option on sponsored ad results that lets users connect directly through Google Messages, possibly tied to a new SMS setting for advertisers\.
- [Google tests centered sponsored results heading on desktop](https://searchenginewatch.com/google-tests-centered-sponsored-results-heading-on-desktop/): Google appears to be testing a centered "Sponsored results" heading on desktop search results, a shift from its usual side placement\.
- [Google tests showing days left for sales in shopping ads results](https://searchenginewatch.com/google-tests-showing-days-left-for-sales-in-shopping-ads-results/): Google is testing 'days left' labels on sponsored shopping results, showing users how much time remains before a sale price ends a potential boost for urgency\-driven conversions\."

## Companies
- [Merkle](https://searchenginewatch.com/companies/merkle/)
- [ClicData](https://searchenginewatch.com/companies/clicdata/)
- [Blueconic](https://searchenginewatch.com/companies/blueconic/)
- [AtData](https://searchenginewatch.com/companies/atdata/)
- [Victorious](https://searchenginewatch.com/companies/victorious/)

## Categories
- [Industry](https://searchenginewatch.com/category/industry/)
- [SEO](https://searchenginewatch.com/category/seo/)
- [PPC](https://searchenginewatch.com/category/ppc/)
- [Social](https://searchenginewatch.com/category/social/)
- [Analytics](https://searchenginewatch.com/category/analytics/)

## Tags
- [Google](https://searchenginewatch.com/tag/google/)
- [Search engines](https://searchenginewatch.com/tag/search-engines/)
- [Yahoo](https://searchenginewatch.com/tag/yahoo/)
- [Facebook](https://searchenginewatch.com/tag/facebook/)
- [AdWords](https://searchenginewatch.com/tag/adwords/)

## Resource Types
- [whitepaper](https://searchenginewatch.com/resources/types/whitepaper/)

## Bylines
- [Danny Sullivan](https://searchenginewatch.com/author/danny-sullivan/)
- [Nathania Johnson](https://searchenginewatch.com/author/nathania-johnson/)
- [Gary Price](https://searchenginewatch.com/author/gary-price/)
- [Kevin Newcomb](https://searchenginewatch.com/author/kevin-newcomb/)
- [Frank Watson](https://searchenginewatch.com/author/frank-watson/)

## Content types
- [news](https://searchenginewatch.com/type/news/)

## Optional
- [Sitemap index](https://searchenginewatch.com/sitemap_index.xml)