Happy Monday!

Team Search Engine Watch hopes everyone is staying healthy and safe.

Here are today’s good reads for you.

The toughest prospects lie at the bottom of the marketing funnel which also makes it a hot battleground. Marketing to them is a matter of conviction, giving the last nudge that leads them to make a purchase decision in your favor. There are no sales if you can’t convert bottom-funnel prospects. Guy Sheetrit, CEO of Over The Top SEO helps you convert bottom-funnel prospects with top strategies right from retargeting ads, cross-selling, upselling through your website, and more.

Content creation can be an overwhelming task for websites/blogs that need to push out content on a daily basis, to a consistent audience. “Quality exceeds quantity”, and webmasters and content creators should absolutely follow that to make sure they’re not churning low-quality content pieces for their audience. This is where the requirement of an editorial calendar comes in. Catherrine Garcia’s advanced guide helps you create a successful editorial calendar that optimizes quality, team functioning, and helps boost conversions.