Craig DeTora

Craig DeTora is a Senior Paid Search Manager at Catalyst where he specializes in driving the Amazon Advertising strategy and execution for some of Catalyst’s largest CPG and ecommerce clients. As one of Catalyst’s leading Amazon thought-leaders, Craig also plays a critical role in guiding Catalyst’s POV and holistic approach to paid search across the entire ecommerce landscape. Outside of Amazon, Craig has experience driving paid search success on Walmart, Target, and other major ecommerce sites. Craig has been working in search for six years and also maintains a background in traditional paid search on Google and Bing. He has worked across numerous verticals including CPG, pharma, technology, ecommerce, and more.  

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Amazon Advertising, Prime Pantry