Paid search click-through rates have risen 38%
According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side ads back in February.
According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side ads back in February.
According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side ads back in February.
More advertisers have also started to use Google’s new extended text ads, accounting for 29% of search spend in September.
These stats are taken from Kenshoo’s latest analysis of more than 750 billion impressions, 13 billion clicks and $6 billion (USD) in advertiser spend.
One of the major advertising trends in the last few months has seen online retail advertisers increasing their use of specialised product-focused ads on Facebook, Instagram and Google.
Video advertising on social media has also increased dramatically and mobile continues to be a key driver of growth.
Here are some more stats from the research:
For more information, check our Kenshoo’s latest infographic.