Search 101: A Guide for Webmasters and Search Engine Marketers

Search Engine Watch can help webmasters, search marketers, and other online marketers learn about search engine optimization (SEO) and search engine marketing (SEM). Below, we've highlighted some of the best stories on a range of topics.

SEM 101
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Ron Jones
Ron
Jones

Search Ad Quality Score 101, Part 1

It's been about two years since Google and Yahoo implemented their quality score algorithms. Instead of giving the top ad spot to the highest bidder, search engines now take the perceived quality of the ad's landing page into account. Let's take a closer look at what affects the quality score. Jan 5, 2009

SEO Site Structure 101, Part 2

We began our discussion of site structure last week by looking at meta tags. This week, we continue exploring the SEO impact of site structure, including title tags, URL structure, and other on-page elements. Dec 29, 2008

SEO Site Structure 101, Part 1

When you search, you're actually searching a database of information that has been collected and stored by search engine spiders. Making friends with these crawlers is a vital part of SEO. Dec 22, 2008

Keyword Discovery 101, Part 2

Our keyword discovery quest continues, with a focus on analyzing and refining your initial keyword list. We'll also look at some of the keyword tools on the Internet, some of which might help you with this process. Dec 15, 2008

Keyword Discovery 101, Part 1

Developing proficiency for identifying and refining your keywords crosses many disciplines. It's important to think about a strategy for your campaign and what goals you wish to accomplish before you begin. Dec 8, 2008
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More Articles about Search Engine Marketing Basics


SEO Basics: Effective Iterative Keyword Research in 2008

The value of any SEO effort lies in the keywords you choose. It's really that simple -- you can't overestimate the importance of strong keyword research.

Tracking and Analytics 101

In search marketing, everything's measurable. Start with Web site analytics 101

PPC 101 Writing Successful Creatives

PPC (Pay Per Click) ad copy for paid search beginners. Here's your call to action.

Google AdWords 101: Landing Pages

How to start a profitable Google AdWords campaign. Intro to landing page optimization.

Google AdWords 101

How to launch your first ever Google AdWords campaigns.

Search Engine Visibility and Site Crawlability, Part 2

Large dynamic Web sites can be a big SEO headache. Tackle these problems, and you're likely to have little to worry about.

Search Engine Visibility and Site Crawlability, Part 1

Huge databases that generate Web site content on the fly can be the bane of search engine spiders' existence. They can't find pages; they can't see URLs. So they can't index pages.

Blog Marketing Takes Commitment

At Search Engine Strategies Chicago last week, top bloggers informed marketers that they'll need to leave their comfort zones to succeed in the social ecosystem.

SEO Expectations and Commitments

You need a strategy to educate the decision-makers who will never actually do SEO, but who cut the check or approve the time spent for SEO. They need to know what to expect, and what's expected of them.

Is the Social Media Press Release a Meatball Sundae?

The idea of a social media release is on trial, and it looks like the jury is ready to convict.

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