Free Webcasts on Search Engine Marketing (SEM) and Interactive Marketing and Advertising

Fewer than one third of online marketers are happy with their ability to measure interactive media. The main reason is that the industry standard of crediting the last click or last interaction is flawed. Recently, several leading players in the industry have introduced the concept of attribution measurement, which assigns credit to multiple touchpoints in a consumer's purchase path.

Presenters:
Emily Riley, Senior Analyst, Forrester
Adam Goldberg, Co-founder and Chief Innovation Officer, ClearSaleing

Sponsored by ClearSaleing

This free webinar will cover:
• How to incorporate social media into your overall marketing strategy
• How to track and monitor your brand in social media
• Ways to attract more website visitors and leads from social media
• How to measure and evaluate the ROI of your social media marketing efforts

Presenter:
Mike Volpe, VP of Inbound Marketing, HubSpot

Sponsored by Hubspot

This webcast will cover high-ROI landing page strategies & tactics to boost your PPC conversions.
• 3 steps to developing a high-converting PPC program
• How to make PPC your most efficient and productive marketing channel
• Top 5 landing page design best practices
• How to optimize landing pages for your different sources of PPC traffic

Presenter:
Anna Talerico, Executive Vice-President, ion interactive

Sponsored by ion interactive

In this webcast, we will provide an introduction to the basics of real-time bidding (RTB), to help advertisers and their agencies understand RTB's capabilities and advantages.
• How does real-time bidding differ from past ad exchange offerings?
• How does real-time bidding work?
• How will RTB impact the current value chain among ad buyer and ad sellers?
• How do I get started?
• How can RTB be integrated as part of a media plan?

Presenters:
Bruce Journey, Chief Revenue Officer, National Accounts, DataXu
Mike Baker, President & CEO, DataXu

Sponsored by DataXu

In this webinar, learn how marketers like Kimberly-Clark, Blockbuster, Gold's Gym, NewEgg, Coldwater Creek and eFax achieved branding goals while increasing ROI by:
• Running display banner and direct response creative on a Cost-per-Lead (CPL) pricing model to acquire contact information from interested consumers
• Engaging acquired consumers through social networking sites, widgets, Twitter groups, e-newsletters and loyalty programs.

Presenter: Jeff Gottesman, Director, National Accounts, Pontiflex

Sponsored by Pontiflex

This webinar will talk about how recent studies show that search and display advertising used together can drive sales more effectively than either channel by itself. We'll talk about all the new evidence that shows why display advertising is now a compelling option for even small- and medium-sized business.

Presenter:
Jamie Lomas, Vice President, Sales and Strategic Partnerships

Sponsored by AdReady

Online video is the fastest-growing medium in history, and is becoming an increasingly important weapon in the best marketers' arsenals. How are these savvy marketers making online video work for them? Tune in on September 28th to hear from 3 marketers from a variety of industries -- Borla, Wawa, and Zagg -- who are using video to drive ROI for their businesses, and learn how to make video an effective part of your next campaign.

Presenters:
Chris Sams, Internet Marketing Specialist, ZAGG Inc
Ben Levin, VP, Performance Strategy, Archer Group

Sponsored by YouTube

Today's marketers spend millions on digital measurement programs and claim to base decisions on performance data rather than their intuition. However, technological limitations and common misconceptions can lead even the most seasoned marketers to make decisions which can harm their campaign performance.

This webinar will cover:
• Fallacies about "performance-based" data marketers use to make decisions
• How reporting misconceptions can undermine your campaign performance
• Today's technological limitations and what it will take to "close the loop"
• The future of campaign management and ROI-driven performance
• Adjusting your marketing lens for better decision-making today

Presenters:
David Gardner, Ad Director New Business Manager, Webtrends
Marta Kazberuk, Product Manager, Webtrends

Sponsored by Webtrends

Large scale search programs, especially those of multi-brand and multi-national companies, face complex challenges when it comes to making sure it is operating as effectively as possible. This webcast will provide proven tips and techniques:
• Review of best practices
• How to get more out of your tools and process
• How to identify and remove key impediments
• How to move from a tactical to strategic view of search marketing
• How to deploy a keyword arbitration plan
• How to develop a scorecard system to ensure performance

Presenter:
Bill Hunt, President, Back Azimuth Consulting

Sponsored by Marin Software

Deliverability has always been a concern for email marketers, but the constantly changing landscape makes it even harder to ensure great delivery of your email campaigns.
• What's important about the Yahoo, Comcast and Roadrunner feedback loops?
• How do recent updates to the CAN-SPAM Act impact your email deliverability?
• What is the new definition of spam, and why should you care?
• Why are good permission methods no longer enough?
• How does search engine marketing play into the deliverability of email?

Presenter:
David Fowler, Director of E-mail Strategy Deliverability and Privacy Compliance, Lyris Inc.

Sponsored by Lyris

This free webinar covers:
• Why social media releases may not be as effective as traditional releases
• How to format a press release to get more links to your site
• What features to look for when picking a press release service
• What happens behind-the-scenes after you submit a release to a newswire
• Marketing & PR techniques that are more useful--and cheaper--than many typical PR methods

Presenters:
Mike Volpe, VP of Inbound Marketing Manager, Hubspot
Rebecca Corliss, Inbound Marketing and Public Relations Professional, HubSpot

Sponsored by Hubspot

At the core of inbound marketing is content creation - publishing remarkable content that attracts inbound links and potential buyers to your website. How do you get started with YouTube, video podcasting, live streaming, or viral videos? Join HubSpot for this free webinar to learn how to use different forms of online video to grow your business with inbound marketing.

Presenter:
Mike Volpe, VP of Inbound Marketing Manager, Hubspot

Sponsored by Hubspot

For large advertisers there are a series of significant internal barriers that need to be overcome in order to take advantage of SEO opportunities. Chief among those challenges is scalability. For large advertisers, the investment in SEO has to be scalable - given the size and complexity of the sites for these organizations. D3: Data Driven Decisions for SEO is a new paradigm for managing large-scale SEO programs.

Presenters:
Craig Macdonald, Senior Vice President and Chief Marketing Officer
Mike Gullaksen, Vice President of Search Strategies
Dema Zlotin, Founder & Vice President of Strategic Services

Sponsored by Covario

Many organizations today find themselves struggling to apply the right sales credit or conversion back to the appropriate keyword or ad. During this webinar we'll take a deep dive into some common attribution pitfalls, and provide insight into tackling attribution correctly, using a fool-proof methodology that will help you give credit where credit is due.

Presenter:
Bill Hunt, President, Back Azimuth Consulting

Sponsored by Marin Software

Corporate executives are faced with a growing challenge: how to respond to the growing influence of online social technologies, such as blogs and networking sites, where people can discuss products, companies, write their own reviews and find their own deals. This one-hour webcast will cover breaking social media trends, discuss how to create customers who "evangelize" for your company, and how to establish and support relationships between and among your customers. Charlene will give Webcast participants opportunities to ask her their most burning social media trend questions!

Sponsored by SES, SEW and ClickZ.

How does one avoid the pitfall of selecting the wrong SEM agency or PPC solution for their business? In this session we'll take a deep dive into the questions, strategies and processes that search marketers today must execute in order to stay competitive and avoid the dreaded mismatch. Just a few of these best practices include:
• Knowing exactly what you need and getting proper buy-in internally
• Allowing plenty of lead time and asking the right questions up front
• Understanding that the basics are what matter most
• Looking beyond cost alone
• Meeting the right people and checking the right references

Presenters: Aaron Goldman, Managing Partner, Connectual

Sponsored by Marin Software

This webinar will focus on concrete, actionable methods to get your direct response display campaigns to deliver returns that were once the sole domain of search advertising. Topics will range from targeting methods such as retargeting, smarter ad technologies like dynamic ads, and ways to put CPM to rest once and for all. Data and case studies will shown to support the various techniques described.

Presenters:
Jon Aizen, COO, Dapper.net
Paul Knegten, Head of Marketing, Dapper.net

Sponsored by Dapper

Welcome to a world of conversations and relationships. Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers — even you B2B folks. Facebook is a tool for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly. Join this free webinar to learn how to get started using Facebook to market your business.

Topics include:
• What is Facebook and why it is important for businesses
• How to create a Facebook Business Page and interact with prospects directly
• How to promote your business on Facebook
• How to track the success of your Facebook marketing programs

Presenters:
Ellie Mirman, Inbound Marketing Manager, Hubspot
Mike Volpe, VP of Inbound Marketing, Hubspot

Sponsored by HubSpot

This webinar will cover tips on how to turn your blog into a powerful tool for your business, helping you engage customers in a conversation while also improving your search engine rankings.

Topics include:
• How to create top-notch, keyword-rich content
• How to use your blog to generate leads and sales for your business
• How to build your blog's subscription base
• How to strengthen your blog's community of readers
• What and how to measure the performance of your blog

Presenter: Rick Burnes, Inbound Marketing Manager, Hubspot

Sponsored by HubSpot

A high-performance landing page program can dramatically increase online conversions and revolutionize online marketing ROI.

In this webinar we'll reveal:
• Easy but powerful ways to improve the quality and user-experience
• Creative examples from enterprise B2B and B2C organizations
• 7 best practices of a high-performance landing page program
• High-impact testing strategies that get results - learn what to test and how
• Ways to incorporate web 2.0 features into your landing pages

Presenter: Anna Talerico, EVP, ion interactive

Sponsored by ion interactive

How do you find just the right management application, agency, or vendor to take your large pay-per-click (PPC) campaigns to the next level while minimizing the growing complexity? Learn how to avoid the pitfalls of selecting a 3rd party application solution in this ground-breaking webcast.

• The first conversation: what questions to ask and what questions to listen for
• How to assess and articulate your company's unique needs
• How to identify all the options & easily compare features and benefits
• The cost structures charged by vendors & how to negotiate the best price
• And finally, checking references & finding a solution with a proven track record

Presenter: David Szetela, CEO, Clix Marketing

Sponsored by Marin Software

Are you running a pay per click (PPC) program and would like to benchmark your performance? What letter grade would you assign your program if you had to? During the webinar you will learn how to evaluate your current program, discover areas for improvement, and see examples of PPC best practices.

Attend to learn:
• Why should I do PPC?
• The evolution of transparent to opaque bidding environment, why ABM tools won't work.
• What is Quality Score and why does it matter?
• What ROI should I expect from advertising online?

Presenters:
Roslyn Layton, Agency Director, Coremetrics
Benjamin Guéret, Agency Marketing Manager, Coremetrics

Sponsored by Coremetrics