Free Webcasts on Search Engine Marketing (SEM) and Interactive Marketing and Advertising

Corporate executives are faced with a growing challenge: how to respond to the growing influence of online social technologies, such as blogs and networking sites, where people can discuss products, companies, write their own reviews and find their own deals. This one-hour webcast will cover breaking social media trends, discuss how to create customers who "evangelize" for your company, and how to establish and support relationships between and among your customers. Charlene will give Webcast participants opportunities to ask her their most burning social media trend questions!

Sponsored by SES, SEW and ClickZ.

Many organizations today find themselves struggling to apply the right sales credit or conversion back to the appropriate keyword or ad. During this webinar we'll take a deep dive into some common attribution pitfalls, and provide insight into tackling attribution correctly, using a fool-proof methodology that will help you give credit where credit is due.

Presenter:
Bill Hunt, President, Back Azimuth Consulting

Sponsored by Marin Software

For large advertisers there are a series of significant internal barriers that need to be overcome in order to take advantage of SEO opportunities. Chief among those challenges is scalability. For large advertisers, the investment in SEO has to be scalable - given the size and complexity of the sites for these organizations. D3: Data Driven Decisions for SEO is a new paradigm for managing large-scale SEO programs.

Presenters:
Craig Macdonald, Senior Vice President and Chief Marketing Officer
Mike Gullaksen, Vice President of Search Strategies
Dema Zlotin, Founder & Vice President of Strategic Services

Sponsored by Covario

At the core of inbound marketing is content creation - publishing remarkable content that attracts inbound links and potential buyers to your website. How do you get started with YouTube, video podcasting, live streaming, or viral videos? Join HubSpot for this free webinar to learn how to use different forms of online video to grow your business with inbound marketing.

Presenter:
Mike Volpe, VP of Inbound Marketing Manager, Hubspot

Sponsored by Hubspot

How does one avoid the pitfall of selecting the wrong SEM agency or PPC solution for their business? In this session we'll take a deep dive into the questions, strategies and processes that search marketers today must execute in order to stay competitive and avoid the dreaded mismatch. Just a few of these best practices include:
• Knowing exactly what you need and getting proper buy-in internally
• Allowing plenty of lead time and asking the right questions up front
• Understanding that the basics are what matter most
• Looking beyond cost alone
• Meeting the right people and checking the right references

Presenters: Aaron Goldman, Managing Partner, Connectual

Sponsored by Marin Software

This webinar will focus on concrete, actionable methods to get your direct response display campaigns to deliver returns that were once the sole domain of search advertising. Topics will range from targeting methods such as retargeting, smarter ad technologies like dynamic ads, and ways to put CPM to rest once and for all. Data and case studies will shown to support the various techniques described.

Presenters:
Jon Aizen, COO, Dapper.net
Paul Knegten, Head of Marketing, Dapper.net

Sponsored by Dapper

Welcome to a world of conversations and relationships. Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers — even you B2B folks. Facebook is a tool for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly. Join this free webinar to learn how to get started using Facebook to market your business.

Topics include:
• What is Facebook and why it is important for businesses
• How to create a Facebook Business Page and interact with prospects directly
• How to promote your business on Facebook
• How to track the success of your Facebook marketing programs

Presenters:
Ellie Mirman, Inbound Marketing Manager, Hubspot
Mike Volpe, VP of Inbound Marketing, Hubspot

Sponsored by HubSpot

This webinar will cover tips on how to turn your blog into a powerful tool for your business, helping you engage customers in a conversation while also improving your search engine rankings.

Topics include:
• How to create top-notch, keyword-rich content
• How to use your blog to generate leads and sales for your business
• How to build your blog's subscription base
• How to strengthen your blog's community of readers
• What and how to measure the performance of your blog

Presenter: Rick Burnes, Inbound Marketing Manager, Hubspot

Sponsored by HubSpot

A high-performance landing page program can dramatically increase online conversions and revolutionize online marketing ROI.

In this webinar we'll reveal:
• Easy but powerful ways to improve the quality and user-experience
• Creative examples from enterprise B2B and B2C organizations
• 7 best practices of a high-performance landing page program
• High-impact testing strategies that get results - learn what to test and how
• Ways to incorporate web 2.0 features into your landing pages

Presenter: Anna Talerico, EVP, ion interactive

Sponsored by ion interactive

How do you find just the right management application, agency, or vendor to take your large pay-per-click (PPC) campaigns to the next level while minimizing the growing complexity? Learn how to avoid the pitfalls of selecting a 3rd party application solution in this ground-breaking webcast.

• The first conversation: what questions to ask and what questions to listen for
• How to assess and articulate your company's unique needs
• How to identify all the options & easily compare features and benefits
• The cost structures charged by vendors & how to negotiate the best price
• And finally, checking references & finding a solution with a proven track record

Presenter: David Szetela, CEO, Clix Marketing

Sponsored by Marin Software

Are you running a pay per click (PPC) program and would like to benchmark your performance? What letter grade would you assign your program if you had to? During the webinar you will learn how to evaluate your current program, discover areas for improvement, and see examples of PPC best practices.

Attend to learn:
• Why should I do PPC?
• The evolution of transparent to opaque bidding environment, why ABM tools won't work.
• What is Quality Score and why does it matter?
• What ROI should I expect from advertising online?

Presenters:
Roslyn Layton, Agency Director, Coremetrics
Benjamin Guéret, Agency Marketing Manager, Coremetrics

Sponsored by Coremetrics

For online marketing to be applied effectively in-house, your organization must meet a variety of criteria. This typically includes acquiring a unique blend of skills by hiring a dedicated online marketing team, which can be both challenging and costly. Learn why outsourcing your online marketing activities -- including search marketing -- can help you save money and achieve better results. Just like call center services and other commonly outsourced activities, foreign online marketing expertise can be leveraged through offshoring, and we'll explain how.

Presenters:
Julie Batten, eMarketing Manager, Klick Communications
Jodi Chamberlain, Sales Manager, Offshoring, Inc.

Sponsored by Offshoring.com

There is no credible "con" position in the Great Bid Management Debate: either you've got a handle on automated campaign management solutions, or you'll be asked to sit in a dark cave and contemplate why you entered such a complex mathematical marketing universe in the first place.

However, automated solutions aren't a panacea. Some third-party solutions duplicate features that are easily accessible from the search engine interfaces for free. So it's important for paid search marketers to understand what these tools can and cannot accomplish above and beyond what you can already do on your own.

Presenter: Andrew Goodman, Principal, Page Zero Media

Sponsored by Acquisio SEARCH

Attend this free webinar to learn all the basics of how to use Twitter to market your business including:
• What is Twitter and why is it important
• How to monitor your brand and engage customers and prospects on Twitter
• How to reach media and bloggers directly to get PR coverage
• What and how to measure the results of your social media efforts

Registrants get a free guide How To Use Twitter for Business!

Sponsored by HubSpot

To increase marketing ROI and build an engaged community, the Obama campaign spent more on Cost-per-Lead advertising in six weeks that they did with Washingtonpost.com in the entire year. In this webinar, Pontiflex will share exclusive insights learned by working closely with the 2008 Barack Obama Presidential Campaign.

Sign up for this webinar and learn how you too can use transparent CPL advertising to connect with consumers that are truly passionate about your brand. Find out practical tips to build your in-house lists, community sites, social networking sites and other engagement vehicles quickly and cost-effectively.

Presenter: Jeff Gottesman, Director, National Accounts, Pontiflex

Sponsored by Pontiflex

The original conversion guru, New York Times best-selling author and ClickZ columnist, Bryan Eisenberg, will be presenting proven ideas on what to provide visitors after they click through. Bryan will explain how to transform your visitor's journey from first click all the way up to completion of your website's forms (both retail and lead gen) to maximize conversions. You'll learn the magic three questions that have made companies like Dell, Overstock, HP, 1-800 Flowers, Acceller, Shoeline, and CafePress millions of dollars. This fast-paced presentation will provide you with a to-do list to take back to the office to boost your marketing efforts.

Presenters: Bryan Eisenberg, Co Founder, Future Now, Inc.

Sponsored by eStara Connections from ATG

E-mail marketing has had many lives. In its infancy, people flocked to it based on its newness and novelty. Once it was validated as a responsive and successful direct marketing channel it took on a new life. The ROI it created could not be beat. Plagued by spam and viruses, e-mail marketing also had its dark days. Now, in the midst of a recession, e-mail marketing is emerging in yet a new form—a branding machine, an operational life-saver—and still it continues to be a powerhouse for direct marketing conversion.

Join this webinar and find out how e-mail marketing has changed and what you need to know to create the best success for your efforts.

Presenters:
Jeanniey Mullen, CMO, Zinio

Sponsored by Lyris, Inc.

This exclusive 60 minute closed-circuit webcast takes place in advance of Guy's keynote presentation at SES New York. Here's your chance to engage Guy with specific strategic and business questions of your own, discuss Guy's most recent book, Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition and get insight from Guy into why Twitter is rapidly becoming the one social media tool you can't do without.

We hope you will join this stimulating webcast, learn more about how to firmly run your business with both feet on the ground, come to appreciate Twitter's powerful capabilities, and blog about it!

Presenter:
Guy Kawasaki, Author of Reality Check, Founding Partner, Garage Technology Ventures

What happens after the click can have a dramatic impact on your online marketing ROI. Your landing pages can make or break your search, PPC, and display campaigns. This webcast will cover cutting-edge landing page strategies for dramatically increased online conversions.

Presenters:
Anna Talerico, Executive Vice-President, ion interactive

Sponsored by ion interactive.

This webcast will show you how dynamic display ads stream live offers from your website to get the right offer to the right customer at the right time. While dynamic ads used to require expensive database integration, new technology enables advertisers to create these ads immediately, without bugging the IT department. The webcast will show you examples from Travel and Retail ad campaigns -- and how your competitors are getting a minimum of 2x the CTR and conversion of their best campaigns with dynamic ads.

Presenters:
Jon Aizen, COO, Dapper.net
Paul Knegten, Head of Marketing, Dapper.net

Sponsored by Dapper.

A recent Jupiter Research study sponsored by Marin Software concludes that 1/3 of all companies spending more than $50,000 a month on Paid Search (PPC) are not confident in the systems they have deployed to manage their spend. Find out what they are doing wrong and how you can learn from their mistakes.

Presenters:
Chris Wine, Director, Product Marketing, Marin Software
Marc Barach, Chief Marketing Officer, Marin Software

Sponsored by Marin Software.