Free Webcasts on Search Engine Marketing (SEM) and Interactive Marketing and Advertising

Advanced Keyword Research for Search Ads
Date: Wednesday, December 3, 2008
Time: 1:00pm EDT / 10:00am PDT

Keyword research and discovery is an integral part of any PPC campaign. Identifying, researching and zeroing in on the right keywords can make or break your search advertising campaign.

In this webcast, you will learn how to identify and refine the initial set of possible keywords; and to score your keywords by popularity, specificity, and other factors. You'll also learn to score your keywords and sort them in order of which are most likely to lead to a conversion.

Presenter: Ron Jones, SEW Expert and CEO of Symetri Internet Marketing

Sponsored by Marin Software.

Consumers and the Influence of Blogs: What it Means for Your Marketing Mix
Date: Thursday, November 20, 2008
Time: 2:00pm EDT / 11:00am PDT

Some of the key questions this webinar will answer:

• How do online consumers discover blogs and navigate between them?
• Who is the key blog audience, and what do they look like as a set of consumers?
• How do blogs factor into online consumers' purchase decisions?
• What influence do blogs hold over online consumers?
• What kind of opportunity do blogs represent for advertisers?

Presenters:
Barry Parr, Analyst, JupiterResearch
Rob Crumpler, President and CEO, BuzzLogic

Sponsored by BuzzLogic.

How to Survive the Economic Meltdown & Succeed this Holiday Season
Date: Wednesday, November 19, 2008
Time: 1:00pm EDT / 10:00am PDT

Planning and executing a successful Holiday pay-per-click campaign is difficult enough in a booming economy. It's going to be even tougher now that times are tough.

In this webcast, you'll get some Holiday PPC campaign tips from Keith Hong, senior director of Clickable's Assist and Customer Experience group (and former head of Ask.com customer management group). He'll explain what you should already have done to prepare for success, and what you must do throughout the holiday season to adapt to volatile market and demand spikes. He'll also offer some advice on how to stay calm and ensure success amidst this economic meltdown.

Presenter: Keith Hong, Senior Director of Clickable's Assist and Customer Experience Group

Sponsored by LookSmart.

We Are What We Search
Date: November 7, 2008

In a world where online search engines are rapidly replacing the need for yellow pages and newsprint, a wealth of consumer information can now be studied about Internet user behavior like never before. Increasingly, "we are what we search" is becoming the modus operandi for how we work and play.

This webcast will cover news breaking search trends, implications for online advertisers, and Bill will give Webcast participants opportunities to ask him their most burning search trend questions!

Presenter: Bill Tancer, General Manager of Research, Hitwise

Sponsored by Marin Software.

Profitable PPC: The Fundamental Secrets
Date: October 22, 2008

What's the best way to set up a new PPC campaign? How should you structure your ad groups to get double-digit clickthrough rates? Where should you peg your initial budgets and bids?

In this webcast, you will learn how to build and optimize successful PPC campaigns, with an emphasis on solid direct response advertising techniques that lead to maximum conversions and ROI. Discover how to set up your PPC accounts, assign keywords to ad groups, and implement bidding strategies that will lead to profitable PPC campaigns.

Presenter: David Szetela, SEW Expert and CEO of Clix Marketing

Sponsored by Marin Software.

Transparent CPL Advertising: The Biggest Missed Opportunity
in Your Online Strategy
Date: October 15, 2008

In a tough economy, brand marketers and agencies are adding transparent Cost-per-Lead (CPL) advertising to their banner and search campaigns and increasing returns on their marketing dollars.

Sign up for this webinar and learn practical steps you can take today to run open and transparent CPL campaigns. Find out how you can run online banners on CPL pricing models, and optimize campaigns by mapping leads to their sources. Finally, learn from real-life case studies how Fortune 500 marketers and SMBs are engaging brand leads through e-newsletters, community sites and other member acquisition programs.

Presenter: Jeff Gottesman, Director of Sales for North America, Pontiflex

Sponsored by Pontiflex.

High-Touch Personalization, The Successful Marketer's Secret Ingredient
Date: September 29, 2008

Are you utilizing ALL your company's customer touch points to reinforce your brand and market your products? Successful marketing executives are increasingly getting asked to help with customer service strategies. Here are some approaches to using high-touch personalization techniques to provide white-glove customer service both online and offline.

Presenter: Jack Aaronson, CEO of The Aaronson Group

Sponsored by eStara Connections from ATG.

Advanced Paid Search Techniques
Date: September 17, 2008

Advanced search tactics are becoming mainstream for marketers, but the basics of web marketing are still critical. If your site lacks building blocks like compelling calls to action, in-demand products, and great navigation, no search tool can help you.

How can you best tap into long tail terms? Are there targeting techniques you're overlooking? This webcast examines these and other techniques to help you get more out of paid search.

Presenter: Kevin Ryan, VP, Global Content Director, Search Engine Strategies & Search Engine Watch

Sponsored by Marin Software.

Five Ways to Boost Online Campaign Performance
Date: August 13, 2008

Learn how to increase spend on SEM to dramatically boost sales and branding. Wister Walcott will outline five simple and practical strategies to help you "spend more and spend better" on your paid search marketing campaigns. He'll explain why SEM consistently delivers the highest bang for your buck and show marketers how to obtain the highest ROI on paid search, even while increasing spend.

Presenter: Wister Walcott, Co-Founder and Vice President of Products, Marin Software

Sponsored by Marin Software.

Writing Compelling PPC Ads
Date: July 9, 2008

Getting clicks on your paid listings can be a challenge. You need to compel the consumer to click through, yet your ad must also comply with editorial standards controlling what you can say and even the punctuation you can use. You also want the RIGHT type of click. Choose your words poorly, and the wrong audience will come, costing you money and offering no hope of conversion. This webcast looks at ways to get the right clicks.

Presenter: Kevin Ryan, VP Global Content Director, Search Engine Strategies & Search Engine Watch

Sponsored by Marin Software.