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The latest stories about online video, including guides for using web videos to promote and sell your products.
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Following a four-year effort in the incredibly lucrative TV ad business, Google has decided to pull the plug. Traditional TV ads are out. Going forward Google plans to focus exclusively on digital with YouTube and AdWords for Video.
YouTube for B2B? A holistic program of steady, engaging, well-optimized content and methodical use of low cost YouTube ad units fan viral flames to blow out your hard-fought video creative, and crank ROI all the way up the beanstalk. Here's how.
Buzzman, an interactive agency from Paris, talked candidly with Search Engine Watch about the secrets of their success in promoting Tipp-Ex, a brand of correction fluid on YouTube. Apply these principles to your video content development!
By keeping costs low with TrueView ads, the ShoppersChoice.com team has been able to purchase relevant, generic video keywords, which has raised brand awareness and increased click-throughs in ads that appear alongside Google search results.
There are several important trends hidden in plain sight in comScore's U.S. Online Video Rankings. Over the past five years, online video views are up 37 percent; video duration is up 148 percent; and time spent watching videos is up 638 percent.
When done right, TrueView In-Search and In-Display videos can offer a very competitive CPA and high return on ad spend. These five super simple tips can help you dramatically increase success from your YouTube advertising campaigns.
Learn how one site has used YouTube to share charming instructional videos and cool knitwear patterns with needlecraft enthusiasts around the world and what it can teach small businesses about using online video content to reach out to customers.
YouTube has added the ability for users to blur the faces of people appearing in videos they upload to the site. The feature is designed to protect the anonymity of individuals in potentially dangerous situations, such as anti-government protests.
This shake up in the video ad rankings comes during a period when video advertising was breaking records month after month. Americans viewed 11 billion video ads in June 2012 compared to 10 billion in May, and 9.5 billion in April.
Unruly Media's Brand Tracker interactive infographic tracks which of the official sponsors of the London 2012 Olympics are generating the most social video buzz. It pits the 25 sponsors against each other in a race for advertising fortune and glory.
If you can stand out by creating great content and essentially pitch to more than 5 million potential customers with a single online video posted to YouTube, surely that's far more efficient than any other sales activity is likely to be.
To some extent, AdWords for Video has made the video ad campaign creation process simple. In other cases, it throws out the spike strip. This post will examine the highlights of the AdWords for Video platform as well as where it falls short.
Marketers can learn a number of lessons from the surprising success of “A Conversation With My 12 Year Old Self.” The YouTube video has gone viral for three key reasons: better video editing, a self-explanatory title, and the growth of social media.
Critics have called eHow a “content farm.” So, have Google’s site quality algorithms somehow failed to reduce the rankings of eHow’s low-quality content? Or, has eHow just shown those critics how to create a high-quality content farm?
180 million U.S. Internet users watched nearly 36.6 billion online content videos in May 2012, according to comScore Video Metrix data. Video ads saw another record-breaking month, surpassing the 10-billion mark for the first time on record.
Which video advertising option is right for your account? How can you tell if it will go over well with your audience? Learn from these four examples how you can create the best YouTube advertising strategy based on audience, budget, and reach.
The report examines how the online video market can be used to supplement traditional television advertising, the effectiveness of cross-media campaigns and recommendations for advertisers, agencies, and media buyers who want to incorporate video.
YouTube Mobile gets more than 600 million views a day, making m.youtube.com the #2 video-viewing website in the world – right after YouTube itself. Interested in learning how to edit and optimize videos for YouTube Mobile? Your journey start here.
Court rules Google has no obligation to “police (YouTube) content before it is put online as long as it informs users that posting television shows, music videos, concerts or advertisements without prior consent of the owner is not allowed.”
Instagram has been the biggest story as of late, with its lofty $1 billion acquisition by Facebook. Will SocialCam or Viddy be the one eventually anointed the Instagram of video? Here’s what we can learn by examining the online buzz and search data.
