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If you’re interested in building a successful channel on YouTube, you’ve got to think beyond just getting one big hit. You need to think about how you can build a cohesive channel experience for your audience. The Marines offer us a great example.
A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively.
YouTube can drive massive amount of traffic, help build your brand and work wonders for your SEO. If you’re seeking decent traffic and brand exposure on YouTube, then these tips – along with dedication and some patience – will help you succeed.
If you were thinking of stabbing yourself in the eye after reading the data from Yahoo's 2012 search trends, we don't blame you. Google has the perfect antidote. Humanity did actually attain achievements that were greater than the iPhone 5.
Most video marketers have probably heard of the famous video from Psy – it’s only the most viewed and liked video on YouTube ever. If you want to spice up your video and make it come to life, look no further than “Gangnam Style” for inspiration.
Google has signed a deal to provide in-flight YouTube videos on Virgin America airlines. The company said that it had agreed to provide videos from several popular series as part of the airline's in-flight entertainment package.
The redesign aims to help users find their favorite channels and “subscribe, subscribe, subscribe.” By encouraging more users to subscribe to the YouTube channels they love, YouTube will be able to share 10 times more ad revenue with its partners.
Skype has rebuilt, an ad-friendly platform for Windows 8. Its three components will be rolled out in phases beginning in the first quarter of 2013. The first component is to build on their current Conversation Ads offering. Second, sponsored content.
A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. The company projects that online video ad spending will continue to grow by another 20 percent in 2013
The team’s foray into TrueView in-stream, in particular, really paid off, as it drove over 3,000 click-throughs to Clayton Homes’ website, which in turn led to 1,000 lead form completions on that site, over a period of only five weeks.
President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, and 51 percent of the ads shared on Facebook, according to Unruly's 2012 Election Tracker.
The latest data from comScore's Video Metrix service showed that 181 million U.S. Internet users watched more than 39 billion online content videos in September 2012, while video ad views totaled 9.4 billion, once again led by Google/YouTube.
Crowdfunding campaigns with video are more likely to attract and raise funds than campaigns without video. People are conditioned to respond to television commercials and stories they can relate to emotionally and from a multimedia perspective.
Video ads are coming to LinkedIn. The professional-focused social networking site announced that its LinkedIn Ads platform is now capable of delivering 300x250 video ad units for advertisers. Ads can be bought as pay per view and pay per click.
YouTube has started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching. In other words, “watch time” has replaced “view count” in the YouTube algorithm. What does this mean for video marketers?
Google has released its Play software and media service to the Google TV platform. The update will allow Google TV users to access the Play app store as well as download and view content from the Play television and movie services.
This new video validation technology from comScore also delivers insight on whether the video ad was actually seen by a real viewer, bringing these metrics into closer alignment with TV based on a similar “opportunity to see” standard.
This technology can increase a brand’s campaign performance by automatically selecting which video ad to display to the target audience. The selection is based on viewer behavior and the campaign’s Key Performance Indicators (KPIs).
According to comScore, YouTube's parent company, Google, and AOL are the two largest video content properties by number of video streams per month, which means this deal brings together the two largest video properties on the web.
Marketers should be launching ad campaigns on YouTube in time for the holidays. To do so, you’ll need to make a video, using these best practices to create compelling content. Then, follow these five steps to launch your first YouTube ad campaign.
