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178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion, comScore reports. A rising tide is no longer lifting all the boats. There are winners and losers in the latest data.
If you’re interested in building a successful channel on YouTube, you now must think about how to build a cohesive channel experience for your audience. Your channel strategy – and your ability to drive subscriptions – are critical to your success.
YouTube is reportedly planning to launch a music streaming service later this year to compete with Spotify that will be tightly knit into Google Play and the Android ecosystem, will apparently offer both free and paid-for subscription models.
By this point, pretty much everyone has done The Harlem Shake or been subjected to a rendition. Now YouTube, the site responsible for hosting the videos of the viral dance clips, does the Harlem Shake. No, not the employees, the website itself.
Your audience loves video. They love to consume it, to share, and to be part of it. Push your video marketing to the max, whether it’s by using it to recognize your audience, provoke a reaction, tell a story, simplify confusing ideas, or entertain.
When developing your video strategy, it’s important to ask yourself what you’re looking to gain from it. Start by defining your approach and establishing if your goals are realistic and attainable. Do you want to go viral or improve your site's SEO?
Targeting your audience, optimizing your videos, promotion, and measuring your campaign's effectiveness all are critical pieces when marketing on YouTube. Learn how one insurance company's recent ad campaign did all that and saw views skyrocket.
When creating videos, focus on high-arousal emotions and stay away from low-arousal emotions. Default to focusing on the positive more frequently than the negative, but don’t completely rule out negative content, it is still linked to virality.
Budweiser’s 2013 Super Bowl ad featuring their famous Clydesdales — and introducing their newest foal, who was just 7 days old during the shoot – was the big winner this year and maybe for all time. Here's a look at the most viewed ads on YouTube.
YouTube is reportedly working with a group of channel producers on a platform that will allow channels to charge users to access to the channels by paying fees ranging from $1 to $5 each month, as well as one-time pay-per-view video purchases.
The Adobe Digital Index analyzes the consumption patterns of sports-related video content across devices and how web traffic is impacted by television advertising around the Super Bowl to determine whether marketers will win big or fumble Sunday.
Unruly ShareRank allows advertisers to optimize their content marketing strategy by calculating the amount of earned media their videos are likely to attract across the social web and how much paid investment should be deployed.
VEVO is both the number three video content property by unique viewers and the top YouTube Partner Channel by unique viewers. So, VEVO is both a YouTube competitor and a YouTube Partner – a classic example of a “frenemy.”
Unruly Media has released a Super Bowl playbook and an infographic that marketers will want to read and look at. Brands can gain insight into how they can connect with their audience, stand out from other sponsors and ultimately boost their ROI.
Social video trends can teach Super Bowl advertisers five things: the need to create content worth sharing, build bottom-up brand engagement, optimize content, embrace mobile and tablet campaigns, and measure before and after the big game.
If you aren’t optimizing your videos to match what people are searching for, then your videos are likely to get lost and not reach their intended audience. Learn how to optimize your videos for more views, clicks, and first page results.
In conjunction with CES, which opened today in Vegas, Unruly Media has compiled a couple of charts, which are the top social video ads for tablets.
When it comes to marketing on YouTube, advertisers don’t often pursue the video platform’s power to drive direct response leads and sales. These are some of the essential components to consider when creating a direct response funnel in YouTube.
Clever use of videos can tremendously help your SEO efforts and make good content more digestible and engaging. Get ahead of the competition and give your link building a boost by reaching consumers where they already are – watching videos online.
YouTube marketing news and developments dominated the headlines this year – from big redesigns, to Google Play, and AdWords for video. Here’s a look back at the biggest stories on this year’s installment of our annual video marketing year in review.
