Articles on News

RSS

Yelp Earnings Report Shows Strength In Mobile Search

Yelp

Though the value of Yelp's shares continue to decline, the company is becoming a stronger player in mobile search, as demonstrated by its 22 percent growth in mobile monthly visitors. Though the value of Yelp's shares continue to decline, the company is becoming a stronger player in mobile search, as demonstrated by the 22 percent growth in mobile monthly visitors. 0 Comments

Search Ads to Target App Downloaders

googleplay

Starting today, Google AdWords advertisers can run search app install campaigns to capture people's attention as they search for apps in Google Play. Starting today, Google AdWords advertisers can run Search app install campaigns to capture people's attention as they search for apps in Google Play. 0 Comments

YP Product Centralizes Advertising Experience

yp-logo

Launched earlier today, ypPresence Starter serves as a central dashboard for its local advertisers to manage their content, reviews and social activity. Launched earlier today, ypPresence Starter serves as a central dashboard for its local advertisers to manage their content, reviews and social activity. 0 Comments

TAG, Google Program to Block Invalid Data-Center Traffic

ad-fruad-image

Data center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal data-center blacklist to filter bots that are ran in data centers. Data center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal data-center blacklist to filter bots that are ran in data centers. 0 Comments

Google Job Ad Demonstrates Data Focus

Google Logo

Big data has recently become enmeshed in every aspect of marketing and SEO is no different, as demonstrated by a recent job posting for an SEO program manager at Google. Big data has recently become enmeshed in every aspect of marketing and SEO is no different, as demonstrated by a recent job posting for an SEO program manager at Google. 0 Comments

CPC Growth Is Down - But Not on Smartphones

cpcctrgrowthmobile

Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has grown a lot YoY, particularly on Facebook. Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has grown a lot YoY, particularly on Facebook. 0 Comments

Bing Data Reveals Purchase-Powerful Audience

Bing Ads

New audience stats for Bing advertisers reveals a wealthy audience - one-third has a household income of six figures - that spends 22 percent more time online than the average Internet user. New audience stats for Bing advertisers reveals a wealthy audience - one-third has a household income of six figures - that spends 22 percent more time online than the average Internet user. 0 Comments

Four Link Lessons from #SESAtlanta

bad-links-coverl

SEOs and marketers from Cheapflights, Care.org, CNN and the Atlanta Hawks discussed their top strategies for keeping sites relevant at SES Atlanta. SEOs and marketers from Cheapflights, the Atlanta Hawks, Care.org, and CNN discussed their top strategies for keeping sites relevant at SES Atlanta. 0 Comments

Bill Hunt's 5 Epiphanies for SEO #SESAtlanta

ses-atlanta-logo

At the opening keynote for SES Atlanta, bestselling author Bill Hunt shared the five greatest SEO epiphanies from his 20-year career. At the opening keynote for SES Atlanta, bestselling author Bill Hunt shared the five greatest SEO epiphanies from his 20-year career. 0 Comments

Q&A with Bill Hunt: Secrets from a Search Marketing Veteran

atlanta-skyline

On the eve of his SES Atlanta keynote, Bill Hunt chats with us about how the industry has evolved over the past 20 years, sharing his expert advice on successful search marketing. On the eve of his SES Atlanta keynote, Bill Hunt chats with us about how the industry has evolved over the past 20 years, sharing his expert advice on successful search marketing. 0 Comments