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What Would You Do If You Were CEO of Skyscanner?

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In the spirit of a Skyscanner promotion giving someone the chance to spend the day as CEO of the travel search engine, we posed the questions to some of Search Engine Watch's columnists. To celebrate reaching 40 million users, Skyscanner is giving its CEO the day off and inviting someone else to take his place - what if that someone were an SEW contributor? 0 Comments

Google's CTR Dominance Is a Double-Edged Sword

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Google trounces Yahoo and Bing when it comes to ad impressions and CTR, but the numbers are much closer than they were three years ago. Less competition - and lower CPC - is definitely a factor. Less competition resulting in cheaper clicks is a factor in Yahoo and Bing's slow-yet-steady disruption of Google's dominance. 0 Comments

Do App Interstitials Create A Bad User Experience?

The Ubuntu Meizu 4 had an impressive choice of apps

Google research says yes, counting the ad format among negative ranking factors. However, Yelp's CEO - and industry experts - remains skeptical of the company's reasoning. They do, according to Google, but Yelp's CEO and industry experts believe the search giant had ulterior motives with its study. 0 Comments

Google Tests Video Ads Within Search Results

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Google is following Bing and Yahoo in testing video ads in its search results. Though it's behind the competition, will its YouTube ownership and analytics offerings help it pull ahead? Google may be testing video ads later than Yahoo and Bing, but YouTube may help the search giant get ahead. 0 Comments

Facebook Pulls Ahead of Google In Referral Traffic

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Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor in yet another area. Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor in yet another area. 0 Comments

Google Expands Sitelinks on Mobile SERPs

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Links on Google's mobile search results are now expandable. According to the British SEO who pointed this out over the weekend, the change is about device unification and search dominance. Links on Google's mobile search results are now expandable. According to the British SEO who pointed this out over the weekend, the change is about device unification and search dominance. 0 Comments

Are Desktop Sites Still Necessary? No, Says Google's Mueller

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Despite what John Mueller said in a recent Google Hangout - that mobile-only sites are good enough and won't hurt rankings - industry experts aren't sure that we're quite there yet. Despite what John Mueller said in a recent Google Hangout - that mobile-only sites are good enough and won't hurt rankings - industry experts aren't sure that we're quite there yet. 0 Comments

Which Google Brands Will Benefit From Alphabet?

Alphabet soup

Industry experts see Google's search and ad business remaining relatively unchanged. However, the areas that fall under Alphabet could see a positive impact from the increased attention. Industry experts see Google's search and ad business remaining relatively unchanged. However, the areas that fall under Alphabet could see a positive impact from the increased attention. 0 Comments

How Shoes.com Became Visually Searchable

Shoes

When consumers take pictures of any pair of shoes, whether in-person or on a billboard, Shoes.com's visual search partner Slyce scans the site and presents its closest pairs. When consumers take pictures of any pair of shoes, whether in-person or on a billboard, Shoes.com's visual search partner Slyce scans the site and presents its closest pairs. 0 Comments

Moz Ranks Ranking Factors

Rank Metric

Following SearchMetrics' study on the factors that improve Google rankings, Moz actually ranked the factors. The studies saw eye-to-eye on technical factors, but differed on social. Following SearchMetrics' study on the factors that will get you ranking high in Google, Moz actually ranked them. The studies saw eye-to-eye on technical factors, but differed on social. 0 Comments

Bing to Improve Merchant Center

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Upcoming enhancements to Bing Merchants Center, which creates the catalog feeds that power Shopping Campaigns and Product Ads, will allow for greater analytics. Upcoming enhancements to Bing Merchants Center, whiich creates the catalog feeds that power Shopping Campaigns and Product Ads, will allow for greater analytics. 0 Comments

Alphabet: What's Going to Happen to Google Advertisers?

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Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for branding and product development. Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weakness, but can also be good for branding and product development. 0 Comments

Bing Launches Marketplace Trends Site to Help Targeting

Bing Ads

Following customer feedback, Bing launched a new site to help its advertisers better target based on location and device, as well as different times of the day and year. Following customer feedback, Bing launched a new site to help its advertisers better target based on location and device, as well as different times of the day and year. 0 Comments

Can Siri's Voicemail Transcription Help Apple Pull Ahead?

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Siri transcribing voicemails is a feature rumored to be in the works. Could that help Apple pull ahead of Microsoft and Google when it comes to digital assistants and voice search? Siri transcribing voicemails is a feature rumored to be in the works. Could that help Apple pull ahead of Microsoft and Google when it comes to digital assistants and voice search? 0 Comments

Partnership Rewards Seahawks Fans for Searching with Bing

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Bing has been giving users rewards points for years, but a new partnership with the Seattle Seahawks marks the first time a third-party has been involved in the program. Bing has been giving users rewards points for years, but a new partnership with the Seattle Seahawks marks the first time a third-party has been involved in the program. 0 Comments

Only 21% of Marketers Include SEO in Their Budgets [Study]

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Industry experts have cited unfamiliarity and a lack of standards as reasons why marketers routinely ignore SEO when making their budgets, as tech PR agency Hotwire found out in a new study. Industry experts have cited unfamiliarity and a lack of standards as reasons why marketers routinely ignore SEO when making their budgets, as tech PR agency Hotwire found out in a new study. 0 Comments