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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    The closer you get to the strike zone, the darker the gray area becomes. And then you have the impact zone, where you clearly cross the algorithmic threshold. So, within the range of the strike zone, there are various shades of danger.

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The next morning Lisa walked into a war zone. Previously, on British Outfitters … Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield, anxiously waiting for him to get off the phone.

  3. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    New Year's Eve is possibly the only event that is celebrated all around the world regardless of religion, culture, and race, but with one important characteristic: it's based on time zone. While religious events, like Christmas, Rosh Hashanah, or...

  4. The Pros and Cons of Big Data Democratization

    Challenges surrounding data democratization abound, and every organization’s data practice must decide policies and responsibilities in order to remain impartial, so here are some arguments to keep in mind when deciding in which zone of the...