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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The next morning Lisa walked into a war zone. Previously, on British Outfitters … Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield, anxiously waiting for him to get off the phone.

  2. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    New Year's Eve is possibly the only event that is celebrated all around the world regardless of religion, culture, and race, but with one important characteristic: it's based on time zone. While religious events, like Christmas, Rosh Hashanah, or...

  3. The Pros and Cons of Big Data Democratization

    Challenges surrounding data democratization abound, and every organization’s data practice must decide policies and responsibilities in order to remain impartial, so here are some arguments to keep in mind when deciding in which zone of the...

  4. Google Webmaster Tools Search Query Data is Accurate (and Valuable)

    When comparing GWT numbers to analytics numbers, consider variables like time zone, mobile, image, video, etc. There is a widespread belief within the SEO industry that Google Webmaster Tools search query can be dismissed as worthless and inaccurate.

  5. Audience Targeting in Mobile: 4 Key Elements of Context

    Beyond the obvious time zone difference that would surely affect ad placement timing, there is no need to promote breakfast sandwiches all day, and promoting lunchtime soup specials during the evening hours would most likely miss the mark as well.