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  1. Audience Targeting in Mobile: 4 Key Elements of Context

    Beyond the obvious time zone difference that would surely affect ad placement timing, there is no need to promote breakfast sandwiches all day, and promoting lunchtime soup specials during the evening hours would most likely miss the mark as well.

  2. Why Quality Score is One of the Least Important AdWords Metrics

    All of the above sliced and diced by geography (country, state, region, time zone, or whatever makes sense for your business). Drug companies make a lot of money by inventing diseases so they can sell drugs to people who would otherwise be...

  3. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    It’s also incredibly easy to accidently assume Facebook is misreporting ad traffic if time zone differences between Facebook reporting and server logs are not taken in to consideration. If you don’t correct for the time zone difference, especially...

  4. 8 Rules of A/B Testing – The Art in Marketing Science

    Don’t apply pseudo-random processes that will skew your results like location, time zone or titles. Data! Data! he cried impatiently. I can't make bricks without clay. Sherlock Holmes, “The Adventure of the Copper Beeches”

  5. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    Though advertiser adoption of mobile-specific campaigns for either smartphone or tablet devices has been slower than user growth, consumers insatiable desire for the next best mobile gadget is forcing big brands, SMBs, and their agencies to not...