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  1. How to Choose the Right Mobile Ad Network for Your Brand and Target Locally

    It’s important to target your ads hyper-locally based on ZIP code level or radius around a location target and not just at the metro or city level. They provide options for targeting content channels, such as news and sports, but don’t permit...

  2. Link Building Query Theory: 7 Crucial Keyword Types for Link Prospect Querying

    ZIP Code If you had kayaks to lend or donate for review, you could combine the above keywords with "blog," "news," "review," or even "magazine" to find people to write reviews. Our kayak company can see who has covered their competitors in the news...

  3. Of Local Search, Love Meters, and Raking Leaves

    This will take the form of "local best deals" sections on many of Topix's 40,000 ZIP code-specific pages. Local product data provider Krillion announced it will distribute ads and product inventory content across Topix.com's hyper-local news...

  4. Universal Search Should Be a Plus

    The organic results could also yield a result for the Circuit City domain with site links and a Plus Box for financial information (including a stock quote and graph), shopping engine listings, local listings (if the user provided a ZIP code...

  5. CNN.com Beats Google in News Video Search

    Here's how they query: use a local news station name in their search query use a city name in a query use a zip code don't search any differently don't use search to find local news When it comes to local news, 79% of respondents use Search.

  6. Google Road Kill: Will the Pulitzer Prize Live to Be 100?

    A zip file wins zip. If not in newsrooms then this seems to be the case in coverage (2008 Pulitzer for local reporting of breaking news awarded to The Washington Post staff for "its exceptional, multi-faceted coverage of the deadly shooting rampage...

  7. Google News Truths and Myths

    Zip. What Do Users Get on Google News Local Search? Like a celebrity sitting down with Barbara Walters, Google News has decided to clear up rumors surrounding how articles are included and ranked. In a post on the official Google News blog...