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  1. Google Launches New AdWords Targeting Option: Congressional Districts

    This allows politicians and their campaign teams to more precisely target voters, as ZIP codes or town lines don’t always correspond with voting districts. The 6th is located in western Maryland, and has been a longtime GOP stronghold, but was...

  2. Google Doodle Honors Martin Luther King, Jr. Day

    However, as Derek Alderman, a professor of geography at the University of East Carolina, pointed out to Grimm, those streets “are often confined to the black ZIP codes, ‘just reaffirming segregation. Day in the United States, is honoring the...

  3. Yahoo Adds Targeting to Search and Content Ads

    ZIP code-level geotargeting, which has been in beta since October, allows advertisers to select a ZIP code to target, or use Yahoo's dynamic mapping feature to select individual ZIP codes and ZIP codes surrounding them.

  4. The Year in Search: A 2008 Review

    Zip Codes Several search engines compiled the top searches in several categories for 2008, offering a glimpse into what was top of mind for searchers. Recaps from Google Zeitgeist; Yahoo Buzz; AOL's hot searches; top search terms at Ask.com; and...