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  1. How to Take Advantage of Google AdWords’ Improved Geotargeting

    Expand ZIP code targeting to Canada. Got a business that only services specific areas? Looking to mirror your online investment by heavying up media in paid search in those same areas? Just want to take advantage of competitive advantages in...

  2. Google Launches New AdWords Targeting Option: Congressional Districts

    Google now offers AdWords targeting within specific Congressional districts, rather than by ZIP code. Using the above map screenshot, Google explains the benefits of district targeting over ZIP code. This allows politicians and their campaign teams...

  3. Google Cars: New Sponsored Results Not Yet Generating Many Car Leads

    To see Google Cars, you’ll need to change your ZIP code to 94301, and do a Google search for "Palo Alto Toyota". In the San Francisco Bay area, where I live, Google has quietly launched what is being referred to as Google Cars – a new addition to...

  4. How Local Small Businesses are Evolving Their Online Marketing Strategies

    The search engine behemoth hit Harter with all sorts of whiz-bang analytics about the potential value of tapping into contractors who are searching for “Formica” in his ZIP code. SEO experts are happy to tell small business owners how to improve...

  5. How to Choose the Right Mobile Ad Network for Your Brand and Target Locally

    It’s important to target your ads hyper-locally based on ZIP code level or radius around a location target and not just at the metro or city level. Much has been written about Google mobile search ads (Click-to-call, Location Extensions, Ads with...