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  1. 10 Google Analytics Custom Events That Track the Untrackable

    ZIP code, degree level and academic program) and the transferable credits into the value field by firing an event when users hit the calculate button. Label: An optional value, labels let you associate data with custom events (e.g.names of videos...

  2. Login With Amazon: What is it and Why Should Online Business Owners Care?

    Clients may ask the user to share some personal information from their Amazon profile, including name, email address, and zip code. Amazon notes that "customers can share some personal information from their Amazon profile, including name, email...

  3. How to Take Advantage of Google AdWords’ Improved Geotargeting

    Expand ZIP code targeting to Canada. Got a business that only services specific areas? Looking to mirror your online investment by heavying up media in paid search in those same areas? Just want to take advantage of competitive advantages in...

  4. Google Launches New AdWords Targeting Option: Congressional Districts

    Google now offers AdWords targeting within specific Congressional districts, rather than by ZIP code. Using the above map screenshot, Google explains the benefits of district targeting over ZIP code. This allows politicians and their campaign teams...

  5. Google Cars: New Sponsored Results Not Yet Generating Many Car Leads

    To see Google Cars, you’ll need to change your ZIP code to 94301, and do a Google search for "Palo Alto Toyota". In the San Francisco Bay area, where I live, Google has quietly launched what is being referred to as Google Cars – a new addition to...