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  1. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Location: Insurance policies in specific ZIP codes were worth considerably more than others. 2013 brought enhanced campaigns – the good and the bad – to search marketers. Plenty of changes have been made on both Google and Bing Ads in the last year...

  2. 10 Google Analytics Custom Events That Track the Untrackable

    Label: An optional value, labels let you associate data with custom events (e.g.names of videos, URLs of clicked links, user-provided values such as ZIP codes, etc. ZIP code, degree level and academic program) and the transferable credits into the...

  3. Google Doodle Honors Martin Luther King, Jr. Day

    However, as Derek Alderman, a professor of geography at the University of East Carolina, pointed out to Grimm, those streets “are often confined to the black ZIP codes, ‘just reaffirming segregation. Day in the United States, is honoring the...