Location: Insurance policies in specific ZIP codes were worth considerably more than others. 2013 brought enhanced campaigns – the good and the bad – to search marketers. Plenty of changes have been made on both Google and Bing Ads in the last year...
For example, if you have multiple retail locations within particular markets, metro level targeting may be all you need, whereas if you only have one location per market, you may be able to zero in on particular zip codes that are serviced.
Local keywords, such as neighborhoods, ZIP codes, and nearby attractions can be important keywords that customers use in their searches to find businesses relevant in both their offerings and proximity.
ZIP code Since some searchers limit cookies or browse privately, this can further reduce reach. Advertisers can improve ROI by being more creative in their targeting methodology. There are several ways to geo-target, which can be mixed and matched...
Multi-location brands can use these targeting capabilities to serve localized ad content to relevant ZIP codes or regions for each location, driving traffic and leads to location websites. Savvy marketers go further to create unique localized...
Label: An optional value, labels let you associate data with custom events (e.g.names of videos, URLs of clicked links, user-provided values such as ZIP codes, etc. ZIP code, degree level and academic program) and the transferable credits into the...
You can also use a fantastic local keyword tool that allows to you to include cities, state abbreviations and zip codes in your search. Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google...
These are aggregate feed pages you’d find on ecommerce product pages (both page level and category level); sites with city, state and ZIP code directory type pages (think hotel and travel sites); and event location listings (think ticket brokers).
Many networks offer the option to target down to the ZIP+4 level, but that can be as large as a city block and many impressions will be wasted. It lies on the dresser next to them while they sleep; it’s in their pocket on the commute to work and is...
The most prominent change is the introduction of ZIP code targeting. Every year, Google introduces new ad formats, changes AdWords settings and introduces a few high profile tests into the wild. This year saw a lot more aggressive monetization by...
Pre-populate location fields on web forms (Tip: Default ZIP code from geoIP and then compute HIDDEN city, state, and country field values from the ZIP! Based on an IP address (a.k.a.geoIP), several details of a web user's location can be...
Google has applied to claim 101 of those new gTLD extensions, from .ads to .zip. Here are the other uncontested domains Google has applied for:
You’re probably aware that you can target your AdWords campaigns by location: at the country, state, city, metro, or ZIP code level. Historically, Google Adwords has been known for offering a myriad of campaign settings: levers that PPC managers...
ZIP Code Targeting Google will allow you to tag specific ZIP codes within the U.S.with AdWords Location Targeting. Advertisers can target up to 1,000 ZIP codes within the U.S.at a time. Google feels that this will help with customers using direct...
However, as Derek Alderman, a professor of geography at the University of East Carolina, pointed out to Grimm, those streets “are often confined to the black ZIP codes, ‘just reaffirming segregation. Day in the United States, is honoring the...
Movie + ZIP code seems to work, returning my local theater and a couple of movies. We found that out last week as they hyped the arrival of their latest search "innovation" that they call Search Direct.
Living in Vegas they can get very muddied at times, like when all your ZIP codes have no separation and you can't get the movie theater down the street in search because Google doesn't understand it's only three blocks from you.
ZIP Code A link prospecting query (also called a "link building query") is a combination of keywords and advanced search operators that help you to discover sites that are likely to link to a page on your site.
These indicators analyze your site's domain name, location by IP data, regions assigned when registering on the Yandex Directory as well as content-related features written on the site (i.e.address, ZIP codes, area codes).