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  1. Login With Amazon: What is it and Why Should Online Business Owners Care?

    Clients may ask the user to share some personal information from their Amazon profile, including name, email address, and zip code. Amazon notes that "customers can share some personal information from their Amazon profile, including name, email...

  2. Tips for Marketing a Sales Call & Free Sample

    The biggest challenge about sample marketing is getting the prospect to consume the sample, and not just stick a zip file in their downloads folder and forget about it. Ideally, this offer acts like a magnet, attracting qualified prospects and...

  3. Structured Data First Steps: Adding Schema Location Markup to Your Website

    Take out those line breaks between the city, state, ZIP code, and country before pasting the code in. Markup and microformats are becoming extremely important to local rankings. Schema.org was created last year to create a common language between...

  4. How to Take Advantage of Google AdWords’ Improved Geotargeting

    Expand ZIP code targeting to Canada. Got a business that only services specific areas? Looking to mirror your online investment by heavying up media in paid search in those same areas? Just want to take advantage of competitive advantages in...

  5. Google Launches New AdWords Targeting Option: Congressional Districts

    Google now offers AdWords targeting within specific Congressional districts, rather than by ZIP code. This allows politicians and their campaign teams to more precisely target voters, as ZIP codes or town lines don’t always correspond with voting...

  6. Google Cars: New Sponsored Results Not Yet Generating Many Car Leads

    To see Google Cars, you’ll need to change your ZIP code to 94301, and do a Google search for "Palo Alto Toyota". In the San Francisco Bay area, where I live, Google has quietly launched what is being referred to as Google Cars – a new addition to...