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  1. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Location: Insurance policies in specific ZIP codes were worth considerably more than others. 2013 brought enhanced campaigns – the good and the bad – to search marketers. Plenty of changes have been made on both Google and Bing Ads in the last year...

  2. Login With Amazon: What is it and Why Should Online Business Owners Care?

    Clients may ask the user to share some personal information from their Amazon profile, including name, email address, and zip code. Amazon notes that "customers can share some personal information from their Amazon profile, including name, email...

  3. Tips for Marketing a Sales Call & Free Sample

    The biggest challenge about sample marketing is getting the prospect to consume the sample, and not just stick a zip file in their downloads folder and forget about it. Ideally, this offer acts like a magnet, attracting qualified prospects and...