Zero Sum Games

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Multi-Platform Media Usage is Not a Zero Sum Game

It's not a zero sum game. Same thing with video games; I can kill computer aliens in a respectable fashion, but put me up against a crack team of 13-year-old gamers in a multi-player tournament and I'll get crushed.

by Eli Goodman • Published March 25, 2013
2012 London Olympics • Comscore • Pcs • Tv • Nbc Olympics • Multi-Platform • Think • Media Consumption • Mobile Devices • Golfer
President 2.0

We should be careful of these zero-sum games where the new media drives out the old," Andrew Heyward, a former president of CBS News who consults for the Monitor Group, told the New York Times. Obama's campaign did just that when they placed ads...

by Erik Qualman • Published November 17, 2008