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Zero Sum Game

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  1. 6 Predictions for 2013: Search Marketing & Big Data Analytics

    But the days of hearing social hyped at the expense of other channels (as if it's a zero sum game) are over. The amount of information and the fragmentation of online consumer channels will continue to grow exponentially and people will exert more...

  2. Social Media Insights from TripAdvisor CEO Steve Kaufer

    This isn't a zero-sum game. He also finds time to raise four children and is an active board member for the charitable organization Caring for Carcinoid Foundation (CFCF). Since its inception, CFCF has awarded over 4.5 million dollars in research...

  3. President 2.0

    We should be careful of these zero-sum games where the new media drives out the old," Andrew Heyward, a former president of CBS News who consults for the Monitor Group, told the New York Times. The key to this form of advertising: it provides...

  4. The Local Advertiser of Today and Tomorrow

    Keep in mind it isn't a zero sum game. I began writing for Search Engine Watch last year about the benefits and tactics for unlocking the local search space. It's more important than ever to research opportunities and adapt local search into your...

  5. Is Your Paid Search Campaign Part of a Mix or a Mess?

    It's a zero sum game in the corporate world. Incorporating your client's media plan into your paid search campaign can help you decide whether to raise or increase budgets and bids. However, studying the relationship between “other media” and paid...