Some of the world’s top advertisers and their agencies, including ZenithOptimedia, have been beta testing the product. With brands operating in an increasingly cluttered environment, it’s more important than ever to get cut-through," said Sarah...
Google also dominates global search, accounting for 85 percent of all searches as their three main competitors, Microsoft, Yahoo, and AOL, have slipped to just a 13.8 percent share combined, according to advertising and communications firm...
The social site's strength apparently stems from virtual game currencies.eMarketer's forecast is based on data from 14 research firms, of which ZenithOptimedia, Magna, JPMorgan and IDC are predicting double-digit growth for the online ad market in...
Razorfish will continue to operate under its brand name and will be part of VivaKi, a Publicis entity that includes Digitas, Starcom MediaVest Group, Denuo, and ZenithOptimedia. Microsoft unloaded a potential conflict of interest today when it...
According to ZenithOptimedia, overall ad spending is expected to decline 8.5 percent this year. Everyone knows we're in a recession. When companies cut spending, one of the first things to go is often advertising dollars.
