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Zen

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  1. How to Avoid PR Disaster With a Social Media Policy

    Zen of a Social Media Policy Does the saying "There's no such thing as bad publicity" apply to social media blunders gone viral? Your brand ending up as a gag skit on "SNL" because of a social media mishap is probably not part of the PR strategy.

  2. How to Focus Your PPC Analysis & Optimization

    One core tactic to get more done when managing PPC is to achieve a zen-like state of focus when analyzing data. PPC managers, as a rule, are completely swamped. But that doesn’t mean we can’t also increase productivity when managing campaigns.

  3. SEW Experts: Zen and the Art of Paid Search Maintenance

    In today's Search Ads column, "Zen and the Art of Paid Search Maintenance," Tony Wright shows that discipline is the key to achieving paid search enlightenment – aka success. He provides tips for implementing some regular processes to ensure top...