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Zappos

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  1. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    Or you can position them as a list in a drop down menu, like Zappos does. But most sites don't have the backlink profiles of Amazon or Zappos, and I like to think in terms of risk/reward. Ecommerce sites are particularly at risk, largely due to...

  2. How to Deal With Search Marketing Burnout

    A famous exchange between Jeff Bezos and Zappos.com founder Tony Hsieh on the science of happiness dealt with the fact that people are bad judges of predicting what will make them happy. There's a word for it – burnout – and it's a problem in any...

  3. Login With Amazon: What is it and Why Should Online Business Owners Care?

    While this is a promising prospect, and Amazon is quick to point out that retailers such as Zappos and Woot (although both Amazon held) are both enjoying the perks of Login with Amazon, the main question yet to be seen is who will ultimately have...

  4. 22 Facebook PR Secrets Every Community Manager Should Know

    Social PR lessons to be learned for Facebook community managers and brands can come from some not so recent, but not so distant Internet entrepreneurs like Zappos CEO Tony Hsieh, author of the book “Delivering Happiness: A Path to Profits, Passion...

  5. 15 Ways to Make Small Budget Content Creation & Marketing Work

    Everyone loves an unqualified and unexpected extra and Zappos have made it a key marketing trick. While time will undoubtedly be spent drilling down into a multi-faceted digital strategy plan, necessity should dictate that at the very heart of it...