Zachary Rodgers wrote Yahoo Begins Honoring Browser Do-Not-Track Signals Wide adoption of Do Not Track technology isn't just about slapping a button on web browsers. Even after Chrome, Safari, Firefox and IE support user-imposed limits on ad...
Zachary Rodgers wrote AOL, Microsoft, and Yahoo Kick Off Display Ad Deal The ménage à trois in display advertising among Yahoo, Microsoft, and AOL has started on schedule. The three companies are now officially offering one another's unsold inventory.
Zachary Rodgers wrote LinkedIn Plans Mobile Ads This Year LinkedIn just became the second social media giant this month to signal plans for ads in mobile. During its quarterly earnings call, CEO Jeff Weiner said mobile access represents an ever...
Zachary Rodgers wrote Twitter Buys Startup Dasient to Fight Malicious Advertising Twitter has acquired security startup Dasient, which describes itself as an anti-malware vendor for large enterprises in the financial services, media, and online...
Zachary Rodgers wrote Yahoo Finds Its CEO: Scott Thompson, Former PayPal Prez After a four-month search, Yahoo has finally filled the corner office. Its choice, former PayPal president Scott Thompson, brings a pedigree of senior executive roles in...
Zachary Rodgers wrote Adobe to Buy Efficient Frontier This story originally appeared on ClickZ In another major marketing acquisition for Adobe, the company has agreed to purchase search centric agency Efficient Frontier.
Zachary Rodgers wrote Yahoo, Microsoft, and AOL Confirm Mega Display Ad Deal This story originally appeared on ClickZ: An unprecedented ad network agreement between three of the largest display ad sellers is now official.
Zachary Rodgers wrote Yahoo, Google, AOL Vie for Premium Video Dominance This story originally appeared on ClickZ: Yahoo, Google, and AOL are investing more heavily in original video content, motivated by rising consumer demand for short-form...
Zachary Rodgers wrote Inside Google's Debate Over Search Retargeting This story originally appeared on ClickZ: Google sits on a huge pile of search intent data, but does not use it directly to improve display ad targeting – a business the company...
If you haven't seen an Apple iPad tablet yet, check out "ClickZ Video: First Look at Some Big Media iPad Ads" by Zachary Rodgers. This is a test. Each student enrolling in a new Mini-MBA: Digital Marketing Executive Certificate Program this summer...
Over at our sister site ClickZ, Zachary Rodgers has the news on a new YouTube test where a "Skip" button is added to some Pre-Roll ads. This would allow users to avoid watching advertisements before the video they've chosen to watch.
Google Officially Launches DoubleClick Ad Exchange Posted by Nathania Johnson Sep 21, 2009 A week ago, ClickZ's Zachary Rodgers broke the news that Google would soon launch its new online advertising exchange.
A week ago, ClickZ's Zachary Rodgers broke the news that Google would soon launch its new online advertising exchange. That news is now official. Google is boasting that its DoubleClick Ad Exchange will be a time-efficient way for publishers and...
Google Ad Exchange Launch Expected Soon Posted by Nathania Johnson Sep 16, 2009 Over at our sister blog, Clickz, Zachary Rodgers has some inside information that the anticipated display advertising exchange from Google could launch as early as...
Over at our sister blog, Clickz, Zachary Rodgers has some inside information that the anticipated display advertising exchange from Google could launch as early as next week. Google would not confirm or deny the rumor.
is planning to combine their AMP and Right Media ad management platforms, reports Zachary Rodgers over at ClickZ. Read Zachary Rodgers full post on Yahoo's ad management integration plans on ClickZ. Yahoo!
Zachary Rodgers over at ClickZ has written a good overview of the recent addition of behavioral targeting by Google AdWords. Rodgers interviewed Nick Fox, the Google group business product manager for ads quality, and learned that Google is looking...
Zachary Rodgers has the details in his ClickZ News story, Google Unwraps Multi-Variate Site Testing, Anoints Partners: Google Website Optimizer, which was launched in beta in October, is now being made widely available.
Zachary Rodgers from Clickz, sat done with Garry Wiseman, the product manager of this yet to be publicly released service for a Q&A interview. About 10 days ago, the web was buzzing with news of Microsoft's classified ad service code named Fremont.
Zachary Rodgers offers some analysis of Google's new Washington D.C.lobbying office in the article: The Search Engine's Lobbyist. Some companies do their own lobbying. Among enormous bubble-era start-ups, Google is actually late to the table.
