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  1. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    The Video tab in the Google Catalog dashboard allows publishers to search for videos in the publisher’s own YouTube channel. Q: When the publisher goes to his YouTube Analytics dashboard and checks the traffic sources from which people are clicking...

  2. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    So, YouTube.com, which was the key driver of video viewing on Google Sites, accounting for more than 99 percent of the videos viewed on the property, can't sit on its lead, run a few plays into the line, and just kill the clock.

  3. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    But VEVO has something that Hulu doesn’t — VEVO’s music videos are integrated into YouTube’s music category. The concept for VEVO has been described as being a Hulu for music videos, with the goal of attracting high-end advertisers.

  4. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Videos You're shooting videos, writing interesting blog posts, and publishing content that is optimized, keyword-focused, and well-linked. Review and prioritize your keywords and map each keyword to a content type, distribution channel (Facebook...

  5. 6 Ways You Can Put a Little ‘Gangnam Style’ into Video Marketing

    Link to a company website, a Wikipedia page, more videos of the same genre, etc. Many times business videos are taken too seriously! Most video marketers have probably heard of the famous “Gangnam Style” video that, since its release in July 2012...

  6. Maker Studios Takes Third Place in YouTube Partner Channels Ranking

    Internet users watched more than 39 billion online content videos in September 2012, while video ad views totaled 9.4 billion. Internet users who watched 37.7 billion online content videos in August, when video ad views totaled 9.5 billion.

  7. comScore: Online Video Content Reaches Record 188 Million U.S. Viewers

    Video ads accounted for 20.1 percent of all videos viewed and 1.4 percent of all minutes spent viewing video online. Internet users watched online content videos that month. Internet users watched 37.7 billion online content videos in August 2012.

  8. Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012

    Internet users watched 36.9 billion online content videos in July 2012. Third, the average American viewer watched online videos for 1,336.8 minutes (22.3 hours) in July 2012. So, over the past five years, the time spent viewing online videos has...

  9. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    As a knitter for more than 35 years and knitting teacher in local yarn shops, Perry now uses YouTube to share her charming instructional videos and cool knitwear patterns with needlecraft enthusiasts around the world.

  10. comScore Charts YouTube’s Volcanic Eruption as 2nd Leading Video Ad Property

    In March 2011, time spent watching videos ads neared 1.9 billion minutes, with Hulu delivering the highest duration of video ads at 520 million minutes. That’s an increase of only 4 percent in unique viewers, but it’s an increase of 46.8 percent in...