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  1. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    This is important not just from an audience development standpoint, but also from discovery standpoint as YouTube tends to show videos with low audience retention rates far less frequently in Search and Suggested placements.

  2. AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers

    In August 2012, video ads accounted for 20.1 percent of all videos viewed and 1.4 percent of all minutes spent viewing video online. In August 2013, video ads accounted for 32.7 percent of all videos viewed and 3.4 percent of all minutes spent...

  3. The 11 Most Popular Sports Teams in the World in Social Video [Report]

    Sports teams frequently reward their fans with behind the scenes videos or the unveiling of a new car / player. Be On selected teams based on their existing online video strategies, net worth and fan base, and evaluated content uploaded to YouTube...

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    People are changing the way they consume media, mixing their live TV watching with recorded shows and internet videos, and interacting with multiple screens. To test the value of online viewership and activity, OTRD reallocated 20 percent of their...