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  1. The Role of #Hashtags in Social Media and Search

    One of the most effective tools to view the life of a hashtag through links, tweets, photos, videos and people (influencers) across the web is Topsy.com. People search every day on Pinterest, Twitter, Google+, Instagram, YouTube, and other social...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Analytics In-Product Help Videos In-product help videos are now available throughout the GA interface, available to explain, expand and guide users through proper implementation and reporting. Budgets and Bids: Helping users decide where to...

  3. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Videos for YouTube. I think what Contently, BuzzFeed, Mashable, and others are doing in the space - having articles/posts/videos created that meet stringent editorial criteria while serving a purpose for the brand - is still very early in the game...

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    To test the value of online viewership and activity, OTRD reallocated 20 percent of their summer "Come See For Yourself" campaign investment to YouTube TrueView video ads. People are changing the way they consume media, mixing their live TV...

  5. 10 Google Analytics Custom Events That Track the Untrackable

    Label: An optional value, labels let you associate data with custom events (e.g.names of videos, URLs of clicked links, user-provided values such as ZIP codes, etc. Embedding videos on your website can be great for engagement, but it could also be...