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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. Look at the difference in trust between the content brands post themselves on social networks (15 percent trusted in the U.S.and consumer-generated...

  2. The Role of #Hashtags in Social Media and Search

    One of the most effective tools to view the life of a hashtag through links, tweets, photos, videos and people (influencers) across the web is Topsy.com. People search every day on Pinterest, Twitter, Google+, Instagram, YouTube, and other social...

  3. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Videos for YouTube. I think what Contently, BuzzFeed, Mashable, and others are doing in the space - having articles/posts/videos created that meet stringent editorial criteria while serving a purpose for the brand - is still very early in the game...

  4. 10 Google Analytics Custom Events That Track the Untrackable

    Label: An optional value, labels let you associate data with custom events (e.g.names of videos, URLs of clicked links, user-provided values such as ZIP codes, etc. Embedding videos on your website can be great for engagement, but it could also be...

  5. 6 Billion Hours of Video Watched on YouTube Each Month

    If he or she started watching funny saber-toothed cat videos around-the-clock, then a 6-billion-hour-long YouTube marathon would last from way back then until the wee hours of this morning. In a post on the YouTube Blog, Kyncl said this new data on...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Twitter Partners With BBC America to Promote Branded Videos – MashableThe first "in-Tweet branded video synced to entertainment TV series". chose Twitter; 82 percent LinkedIn; 77 percent YouTube; 71 percent Facebook; and .at 36 percent, Google+.