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  1. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    From there they can share the videos on their websites, social media profiles (Facebook, Twitter, LinkedIn, etc.and in Google+. Producing videos, establishing relationships with media/journalists, and evaluating when you'll get the most exposure...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Twitter Partners With BBC America to Promote Branded Videos – MashableThe first "in-Tweet branded video synced to entertainment TV series". Google's Distinguished Engineer Matt Cutts answered a couple of questions on the YouTube GoogleWebmasterHelp...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Videos Media (e.g.videos, photos) Content Value - User-Generated Content (UGC) Videos: GOAL: Grow Awareness, Aid Conversion (Social Proof), Reduce Video Costs user-generated brand videos X _____% brand-produced video quality X $_____ equivalent...

  4. How to Make Video a Successful Part of Your Content Marketing Strategy

    The obvious benefit of YouTube is that it will host an unlimited amount of videos for free, allowing you to dedicate the entirety of your budget (if any) into production. The first impulse of many video creators is to upload their videos to YouTube.

  5. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    The Video tab in the Google Catalog dashboard allows publishers to search for videos in the publisher’s own YouTube channel. Q: When the publisher goes to his YouTube Analytics dashboard and checks the traffic sources from which people are clicking...

  6. SEO Roles of Engagement: Stimulate, Don't Alienate!

    Images on Pinterest, videos on YouTube, Google+ pages, are all opportunities to be discovered and engage with target audiences. That study, mixed with Google's own Zero Moment of Truth, offers a solid approach to online marketing when applied to...

  7. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    So, YouTube.com, which was the key driver of video viewing on Google Sites, accounting for more than 99 percent of the videos viewed on the property, can't sit on its lead, run a few plays into the line, and just kill the clock.

  8. Visual Storytelling: The Key Weapon to Content Marketing

    Key Storytelling Elements and Example Videos By voyaging into their world, we see that our real home is where true beauty lies: http://www.youtube.com/watch? Thanks to social networks, we’ve naturally been driven to a host of metrics that include...

  9. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    But VEVO has something that Hulu doesn’t — VEVO’s music videos are integrated into YouTube’s music category. Internet users watched 38.7 billion online content videos in December 2012, while video ad views totaled 11.3 billion.

  10. 75% of Most Shared Super Bowl 2012 Video Ads Launched Before Super Sunday

    These and other insights are included in the Unruly Super Bowl Social Video Playbook, which provides advertisers with insight into the type of content which is proven to get shared online and advises when to launch their videos in the lead-up to...