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  1. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    The relative audience retention report shows your video’s ability to retain viewers during playback in comparison to all other YouTube videos of similar length. This is important not just from an audience development standpoint, but also from...

  2. AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers

    In August 2012, video ads accounted for 20.1 percent of all videos viewed and 1.4 percent of all minutes spent viewing video online. In August 2013, video ads accounted for 32.7 percent of all videos viewed and 3.4 percent of all minutes spent...

  3. The 11 Most Popular Sports Teams in the World in Social Video [Report]

    Be On selected teams based on their existing online video strategies, net worth and fan base, and evaluated content uploaded to YouTube, Facebook and owned websites over the last 12 months. Sports teams frequently reward their fans with behind the...

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    To test the value of online viewership and activity, OTRD reallocated 20 percent of their summer "Come See For Yourself" campaign investment to YouTube TrueView video ads. People are changing the way they consume media, mixing their live TV...