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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  2. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    They reported, "Google is likely to tap longtime ad products head Susan Wojcicki as the new head of YouTube, according to two people briefed on the discussions, a surprising move that would place one of the company’s earliest employees at the helm...

  3. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    For all their creative and advertising investments, major brands have only garnered only 3 percent of the 14.9 billion beauty-related video views on YouTube, according to the study. Understanding the important role of video in the beauty industry...

  4. Twitter Speak From @ to Z – Terms & Definitions

    or hashtag (e.g.video), you can manually retweet by doing some cutting and pasting, so it would look like this: "RT @sewatch Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics sewat.ch/HagErW by @purnavirji Great post!

  5. The Role of #Hashtags in Social Media and Search

    People search every day on Pinterest, Twitter, Google+, Instagram, YouTube, and other social platforms using words and hashtags with success. The truth is, hashtags are widely misunderstood, misused and abused, as demonstrated in the humorous...

  6. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    The search results were a mix of "educational" destinations – woodworking forums, a YouTube video, Dummies.com, and About.com. One of the game-changing benefits the Internet handed to marketers is targeted marketing.

  7. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Videos for YouTube. billion will be spent on content marketing, video marketing, and social media in 2013. Just because BuzzFeed is successful at packaging information doesn't mean it's a content marketing model that would work for any company...