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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  2. Racist YouTube Video Epicenter of Bizarre Advertising Contract Dispute

    The video in question was removed from the law firm's YouTube channel, but remains live on Definitive Television's channel, where it has over a quarter of a million views. However, ten hours later, the video's description on YouTube was updated and...

  3. YouTube May Launch a Commercial-Free Music Subscription Service by End of Year

    If YouTube offers a music streaming service, it wouldn’t be the only move by the video platform to further monetize through subscriptions. YouTube announced this week it will extend its subscription-based channel service to all video creators in...

  4. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    He filmed and uploaded his first video to YouTube, and now it’s become his most effective form of advertising with 50 percent of all customers introduced to his products through YouTube. So, YouTube.com, which was the key driver of video viewing on...

  5. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Google sites, driven primarily by video viewing at YouTube, ranked as the top online video content property that month with 153 million unique viewers, followed by Facebook with 58.8 million, VEVO with 51.6 million, NDN with 49.9 million and Yahoo...

  6. AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels

    According to comScore, Google sites, driven primarily by video viewing at YouTube.com, had 150,198,000 total unique viewers in August, who watched 13,772,310,000 videos for 443.4 minutes per viewer. He said, “Our entire original video content...