SEO News

Youtube Video Advertising Trueview

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  1. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The number of advertisers who are using TrueView in-stream ads needs to increase significantly and/or the amount of money they spend on...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    To test the value of online viewership and activity, OTRD reallocated 20 percent of their summer "Come See For Yourself" campaign investment to YouTube TrueView video ads. After running the test Kalkman found that not only did YouTube TrueView ads...

  3. YouTube TrueView Ads a Recipe for Success for BBQGuys

    Looking ahead to next summer, ShoppersChoice will continue to rely on YouTube’s TrueView in-search and in-display ads to optimize performance of its summer promotional campaigns. Thanks to TrueView in-search and in-display video ads, we are now...

  4. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    Most uptake happens organically and by word of mouth, but VeryPink also uses YouTube TrueView in-search and in-display ads to get their videos at the top of search queries. VeryPink boasts an average 10 percent view-through rate of people clicking...