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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  2. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    They reported, "Google is likely to tap longtime ad products head Susan Wojcicki as the new head of YouTube, according to two people briefed on the discussions, a surprising move that would place one of the company’s earliest employees at the helm...

  3. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    For all their creative and advertising investments, major brands have only garnered only 3 percent of the 14.9 billion beauty-related video views on YouTube, according to the study. YouTube's top beauty-brand quartile uses 7x more playlists and 170...

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    This might be searching on Twitter, YouTube, or Google, but they are searching. It also shows how YouTube and Hulu play a key role in consumers seeking and sharing these ads. Have brands been doing any paid promotion around their pre-release, such...