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  1. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    For all their creative and advertising investments, major brands have only garnered only 3 percent of the 14.9 billion beauty-related video views on YouTube, according to the study. In YouTube's top quartile of beauty brands, video lengths vary 5x...

  2. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    This might be searching on Twitter, YouTube, or Google, but they are searching. It also shows how YouTube and Hulu play a key role in consumers seeking and sharing these ads. Have brands been doing any paid promotion around their pre-release, such...

  3. 3 Keys to Activating an Audience with Smarter Content

    There used to be three broadcast TV networks, then there were hundreds of cable channels, now there's YouTube. The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    YouTube for iOS gets access to live streams, My Subscriptions feed, video queuing for TV playback, and more – The Next Web Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from...