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  1. 3 Keys to Activating an Audience with Smarter Content

    There used to be three broadcast TV networks, then there were hundreds of cable channels, now there's YouTube. The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or...

  2. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    This video has received more than 1 million views on YouTube and has been shared thousands of times across the net. They did a brilliant job with their Super Bowl ad that not only effectively showcased their different search features, but had an...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    YouTube for iOS gets access to live streams, My Subscriptions feed, video queuing for TV playback, and more – The Next Web Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from...

  4. A Strategy Map for Google Display Network Success

    Video ads: Mostly, you’ll use these on YouTube. Superior ad specificity: When your targeting is precise, your ads can achieve a higher level of relevance. In the suggested structure map below you can see that we have segmented every targeting...