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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  2. How to Create a Social Media Friendly Landing Page

    Minimizing copy and creating more visual calls to action may resonate better with Pinterest, YouTube, and Instagram audiences. If you want your social media friends and fans to watch a video, download a tool, or sign up for an email list, you have...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can link your YouTube account directly to your AdWords account and run video ads. Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail...

  4. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    YouTube has an incredible amount of music content thanks to its music video library, which is fueled by both major and independent record labels. In response, the video search engine is flexing its Google-backed muscle, threatening to take down...

  5. Videos Dominate Universal Search Results 65% of the Time [Study]

    YouTube videos outranked videos from other providers; yet, the data showed YouTube was slowly losing market share in the universal results over 2013, as illustrated in the following graph: Increasingly, the SERPs display at least one video result...

  6. Google Brings NHL, NBA Video Highlights to Search Results

    All videos are from the official YouTube channel of either the NHL or the NBA, meaning Google isn't displaying videos that are posted to YouTube by the teams themselves or fans. If you search for any Major League Baseball teams, you won't find any...