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  1. The 2014 Super Bowl Commercials Just Kicked Off

    Both football fans and digital marketers can check out the Ad Blitz channel to see "DORITOS - Crash The Super Bowl 2014 - Finalists Announced. In fact, both football fans and digital marketers can now get a sneak peek of some of this year's Big...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The DoubleClick Campaign Manager Integration will allow import of data into GA channel funnels to gain merged insights in perspective to site-wide site behaviors and conversions. Budgets and Bids: Helping users decide where to invest resources...

  3. 21 Ways to Scale Content Promotion for Maximum Exposure

    Facebook may get mixed reviews as a lead generation or conversion channel, but it can work really well for promoting informational assets. Zemanta is traditionally used to get "natural looking" links from a range of unique domains, but the content...

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    To secure the most bang for their buck, Oklahoma decided to conduct their own test on channel allocation, with the goal of finding a more effective way of connecting with today's traveler. To test the value of online viewership and activity, OTRD...