With Bing you can manage multiple listings under one dashboard, which is a feature not every local channel allows. The world's third largest search engine (after just Google and YouTube) changed Bing Business Portal to Bing Places for Business in...
URL tagging is very important, especially when it comes to Multi-Channel Funnels (MCF) you find in Google Analytics. So one of the first things you want to do, Beckman said, is to make sure that your brand has a profile on all the social networks...
Start small, start where your CEO will be most comfortable and focus on the sites that will give the company the most bang for its buck, whether it's a branded account on Twitter or a new channel on YouTube.
Brands and businesses were initial skeptical about the validity of social as a marketing and business development channel. Note the difference in share between Facebook, YouTube, and Pinterest. Facebook, Google+, LinkedIn, Twitter, Pinterest...
And they may also want to check out the rest of the free Enhancement tools available to help them build a whole channel filled with awesome videos of any speed. To create a slomo video, videographers and marketers can visit either YouTube's...
Every channel has a 14-day free trial, and many offer discounted yearly rates. For example, UFC fans can see classic fights, like a full version of their first event from UFC's new Select channel. Content creators who are interested in building...
Feeding content to Google+ from a YouTube channel or Pinterest board is a good idea. Choosing the appropriate channel(s) depends on a number of factors including: Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value.
Recent Videos: Two (vertical) or three (horizontal) of the most recent videos from a channel. Popular Videos: The three most popular videos from a channel, with an option to scroll left and see more. Seeing more content on the YouTube homepage?
SAP’s Vice President of Marketing and Content Strategy, Michael Brenner says: “Multi-channel marketing is the 2nd core piece of Content Strategy, which seeks to provide the content our audiences are searching for, in all the places they search.
Matt Cutts, Google's Distinguished Engineer, posted answers to a couple of questions on the YouTube GoogleWebmasterHelp channel: Report: Top 500 YouTube Brands Average 884,000 Monthly Views – MashableTop brands generate 442 million views per month.
Our home page has a live feed of our Instagram account, YouTube channel, and a Twitter list feed. If you're a medical provider your voice might be one of an authoritative figure, strictly the facts. Content ideation, creation, and implementation is...
Google's Distinguished Engineer Matt Cutts answered a couple of questions on the YouTube GoogleWebmasterHelp channel: chose Twitter; 82 percent LinkedIn; 77 percent YouTube; 71 percent Facebook; and .at 36 percent, Google+.
Although every YouTube channel needs great content to be successful, the strategies for building audiences around each type of content are significantly different. The Playbook Guide for Media Companies tackles a question that both types of media...
Another quick response, "No, I've focused my attention on my YouTube channel and not my website. Good question, and one we would tackle next. I could only think of one thing: negative SEO. I've completed a lot of Penguin work since April 24, 2012...
The videos on the Cure Bad Breath channel built a loyal following, and their YouTube channel grew to over 41 million views. Orabrush was also one of the first businesses to use YouTube TrueView video ads.
Google's Distinguished Engineer Matt Cutts answered a trio of questions on the GoogleWebmasterHelp YouTube Channel: Live Programming for a Connected Audience: ESPN at SES New York 2013 – SESConference Expo YouTube Channel
A YouTube channel? For example, if you’ve already determined that one of your category web pages needs to have an informational article and a video related to the products on the page, and you already have the video, then you can begin to identify...
Email is another marketing channel that people don’t tend to really focus on. Since YouTube is owned by Google, creating video content and optimizing it for terms you wish to rank for, will only help your search efforts.
With the recent rollout of their One Channel design, YouTube is aiming to evolve from – in Google's own words – "a video-based site to a channels-based site, where subscriptions rule. Essentially, YouTube is working to help advertisers better...
But take that a step further, and you might find that what this really means is that you have a high viewership but low engagement on that channel. But a much higher one on YouTube This post will walk you through a simple four-step social...
