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  1. CEO Larry Page Takes the Stage in Surprise Google I/O Appearance

    In the Q violates the YouTube API use by not including ads. Two hours and 45 minutes into a 3-hour keynote, Page took the stage giving what almost could be described as an elevator pitch or Google infomercial followed by over a half hour of live...

  2. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Since YouTube is owned by Google, creating video content and optimizing it for terms you wish to rank for, will only help your search efforts. Your YouTube video will have a better chance of being ranked at the top of the page (provided it’s...

  3. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    HD YouTube clips suddenly come to life in ways that are far more impactful and dynamic than tiny smartphone screens further blurring the lines of what’s “TV. SEW: How has social media created a new and powerful "backchannel" and why does this fuel...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc. Consider tablets for live blogging events, smartphones for non-personal social accounts...

  5. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Now catalog viewers can see the video but the video won’t show up on your YouTube channel feed or in search. The number of characters available for a YouTube video title is a lot larger than the number of characters available for a video annotation...

  6. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Peter Kafka of AllThingsD reported last night that “YouTube and its owner Google have agreed to buy a minority stake in VEVO, according to people familiar with the deal, which hasn’t been finalized. The deal would strengthen YouTube’s top position...

  7. How to Create a Social Media Editorial Calendar

    Today’s editorial calendar takes into account web content, company press releases, blogs, social media news network postings in the likes of Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube as well as email marketing plans and PPC...

  8. 6 Ways You Can Put a Little ‘Gangnam Style’ into Video Marketing

    Most video marketers have probably heard of the famous “Gangnam Style” video that, since its release in July 2012, is the most viewed and liked video on YouTube. The most viral video on YouTube is definitely worth a little analysis to figure out...