Additionally, Facebook has the best insight on top-level and granular audience size by region. Our home page has a live feed of our Instagram account, YouTube channel, and a Twitter list feed. It's the digital reflection of your brand.
The Benchmark Edition is used to effectively measure a brand's social video footprint against its competitors, while the Campaign Edition provides real-time insight into a specific campaign's performance and ROI.
Bailey mentioned that “Subscribers, Fans, was a great resource to gain further insight in how to further succeed in collaborating with social media and email marketing. Ask them to share their stories, photos, and opinions to gain insight into...
Use this type of insight to revise your next iteration. But a much higher one on YouTube This post will walk you through a simple four-step social engagement plan to get you started. Before diving into the plan, it’s important to take a step back...
Cindy Krum, another speaker at SES London, provided some excellent tips and insight into mobile SEO in a recent interview for the SEO cover story in .Net Magazine: Krum also shared further insight at SES London on how responsive design is preferred...
GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from average focus group...
SEO that categorized different cycles of a typical purchase funnel to give both structure and insight into the user intent and sales and marketing opportunity. Images on Pinterest, videos on YouTube, Google+ pages, are all opportunities to be...
These and other insights are included in the Unruly Super Bowl Social Video Playbook, which provides advertisers with insight into the type of content which is proven to get shared online and advises when to launch their videos in the lead-up to...
While currently dominated by big names like SEOmoz and Majestic, and in niches by specialists like Blekko and AdGooroo's Link Insight, I expect more players to enter this niche. It's everything from a massive site like Wikipedia to a single tweet...
Social Reports provide marketers data-driven insight to replace the assumptions previously made through observation and mining what data was previously provided. This insight can help identify missing links in the conversion path, and drive...
Having the insight and intelligence to adjust the goal if more or less progress is being made than anticipated can only be accomplished with daily insight into accurate SEO data and metrics. Having daily and weekly insight into all the SEO metrics...
Focus in on one main insight you’ve gained from your survey and make that the subject of a well-written press release. Create a video of results for YouTube, Vimeo, etc. To recap last month’s article, 6 Reasons You Should Use Market Surveys in Link...
Back in August, Googler Maile Ohye outlined some best practices and provided some much needed insight into Google Webmaster Tool Parameter Handling. Ineligible URLs: http://www.example.com/Wearables++Youtube++size+M.axd http://example.com/hotels...
If you are planning your list of New Years Resolutions and time management or productivity is an issue; you can glean insight from Zwicky’s daily routine. Hopefully, you’re attending a conference (and spending the money to get there) to hear or see...
Test different lengths and keep an eye on YouTube Insight stats to track the drop off times to ensure you have maximum attention when it matters most. It's surprising how many advertisers today dismiss YouTube as simply a brand building tool.
This guide to GWT walks you through the various features of this tool, and gives you an insight into what actionable data can be found within. If you’re in the program you’ll see notification appear on your YouTube page that this account is the...
The amount of insight Google would gain about sites that utilize their commenting system’s demographics could provide an incredible amount of clues as to whether pages are useful and the type of people who may find them useful.
Also, Google Analytics tracking will give you additional insight into how your campaigns are performing from a conversion standpoint as well as additional analytic statistics such as bounce rate, time on site, pages visited, etc.
Another important insight: outside of social, what are marketers choosing not to do? Provided marketplace insight (65 percent) YouTube and/or video is the top area marketers will focus on, for the second year running.
As an aside, SlingshotSEO also put out an impressive multi-touch attribution study last week and offered great insight into the valuation of marketing channels.check it out. They compared its performance against other big players eBay, Amazon, and...
