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  1. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    They reported, "Google is likely to tap longtime ad products head Susan Wojcicki as the new head of YouTube, according to two people briefed on the discussions, a surprising move that would place one of the company’s earliest employees at the helm...

  2. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    According to Google research, 50 percent of all beauty shoppers watch a beauty video on YouTube while they are shopping for beauty products. For all their creative and advertising investments, major brands have only garnered only 3 percent of the...

  3. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    This might be searching on Twitter, YouTube, or Google, but they are searching. It also shows how YouTube and Hulu play a key role in consumers seeking and sharing these ads. Have brands been doing any paid promotion around their pre-release, such...

  4. YouTube May Launch a Commercial-Free Music Subscription Service by End of Year

    The free version will also likely include ads, which might just be the boost YouTube needs, as comScore reported AOL was on top for ad impressions in September, not YouTube. If YouTube offers a music streaming service, it wouldn’t be the only move...