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  1. So Why Did All Those Movie Sites Lose Google Search Traffic?

    It is well worth a read, especially for those in the entertainment industry seeking insight into traffic fluctuations seen over the last month or two. And since we live in an embeddable world (with YouTube and other video networks making it easy to...

  2. The 2014 Super Bowl Commercials Just Kicked Off

    Unruly has also created a Super Bowl 2014 Playbook, offering insight and tips on how brands can make their content more contagious – even with less than two weeks to go. In fact, both football fans and digital marketers can now get a sneak peek of...

  3. The Role of #Hashtags in Social Media and Search

    Hashtag.org offers some insight into top trending hashtags on Twitter, however advanced analytics require a monthly fee. People search every day on Pinterest, Twitter, Google+, Instagram, YouTube, and other social platforms using words and hashtags...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Or, will they need to invest more in display and PPC to gain any meaningful insight from Google Analytics in the future? In an attempt to provide insights related to ABC's (Acquisitions, Behavior, and Conversions), Google said they thought they...

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    In regard to the previously untested, high-potential markets, the test produced some powerful data-driven insight as well. To test the value of online viewership and activity, OTRD reallocated 20 percent of their summer "Come See For Yourself...