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  1. How to Create a Social Media Friendly Landing Page

    We demonstrate every day that we can drive traffic from social media channels to brand sites, but those visitors tend to browse more than buy. Minimizing copy and creating more visual calls to action may resonate better with Pinterest, YouTube, and...

  2. So... You Think SEO Has Changed?

    A number of other social channels, like YouTube, Twitter, and many more, have required SEO alignment for a long time now. But content marketing is costly, time consuming, requires a vision for your business as well as your marketing plan, and needs...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    For brand visibility, Lisa can take advantage of the video format, and can place the content in multiple channels: Instagram, the British Outfitters website, YouTube and television. She uploaded her video to the British Outfitters YouTube account...

  4. Google Gives More Prominence to First Playable Music Video Search Result

    While it doesn't have to be an "official" music video, Google seems to be pulling these videos from official artist channels the majority of the time, though it isn't perfect. Rather, clicking takes you to YouTube to view the video.

  5. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    YouTube's top 25 beauty vloggers receive 2,600 percent more comments on their made-for-YouTube content on average than beauty brand channels' content. He discussed Beautychoice.com's outreach to the top YouTube channels in the beauty tips category.

  6. 5 Social Media Advertising Trends to Watch for in 2014

    On one hand, you have a variety of channels that cater to unique targets and demographics. The tools to consolidate management of these channels simply don't exist – that or the channels themselves are not sophisticated enough to have APIs, etc...