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  1. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    Optimize your channel meta data to improve the odds of showing up more in YouTube search and suggested videos. This is important not just from an audience development standpoint, but also from discovery standpoint as YouTube tends to show videos...

  2. AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers

    The August 2012 YouTube partner data revealed that video music channel VEVO (47.6 million viewers) maintained the top position in the ranking, followed by Warner Music with 24.8 million. The August 2013 YouTube partner data revealed that video...

  3. The 11 Most Popular Sports Teams in the World in Social Video [Report]

    Many of the sports teams with a global reach place their content into a single channel regardless of the language it's presented in or targeted to, which isn't what many multinational companies do. Sports teams frequently reward their fans with...

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    To secure the most bang for their buck, Oklahoma decided to conduct their own test on channel allocation, with the goal of finding a more effective way of connecting with today's traveler. People are changing the way they consume media, mixing...

  5. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    The Video tab in the Google Catalog dashboard allows publishers to search for videos in the publisher’s own YouTube channel. Now catalog viewers can see the video but the video won’t show up on your YouTube channel feed or in search.

  6. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    Select the Views objective to understand the follow-on actions viewers take such as when a viewer goes to your channel to watch more videos. So, YouTube.com, which was the key driver of video viewing on Google Sites, accounting for more than 99...

  7. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    But VEVO has something that Hulu doesn’t — VEVO’s music videos are integrated into YouTube’s music category. So, as the charts above indicate, VEVO is both the number 3 video content property by unique viewers and the number 1 YouTube Partner...