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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    In an enterprise company, this requires a great deal of collaboration and coordination among the various teams that manage each digital marketing channel. Producing video content that complements and links to the new content (assuming that the...

  2. How to Create a Social Media Friendly Landing Page

    That simplicity doesn't change when you move them from their favorite social channel to your website. That channel culture affects how communities communicate. That culture is also the factor that attracts people to one channel over another.

  3. 14 Top-Notch Resources to Help You Become a CRO Expert

    On his YouTube channel, Peep does detailed reviews of the optimization levels of his readers' websites every week. ConversionXL Blog If there's one thing Neil Patel's QuickSprout blog is known for, it's the series of 30,000+ word guides he produces...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    At her desk she saw close to 150 new emails and thousands of tweets pouring into British Outfitters' Twitter channel. Look at the difference in trust between the content brands post themselves on social networks (15 percent trusted in the U.S.and...

  5. The 2014 Super Bowl Commercials Just Kicked Off

    As Leena El-omar, YouTube Sports and Auto Programs, said in a post on YouTube's Official Blog, "It's clear how much you love watching and sharing these commercials on YouTube. Both football fans and digital marketers can check out the Ad Blitz...

  6. Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

    The YouTube Creator Blog announced: But, marketers need to get out into the streets and look beyond the official announcements on the YouTube Creator Blog if they want to discover new opportunities and competitive advantages.