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  1. How to Create a Social Media Friendly Landing Page

    For example, let's say you've just launched a desktop browser app for your users. Conversely, those of you promoting a mobile app won't get much conversion from desktop users. Minimizing copy and creating more visual calls to action may resonate...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can diversify your campaign by utilizing new ad formats such as image ads via the GDN or App Ads. As with any expansion tactic, some ad formats will work better than others and App Ads are totally different from everything else because you are...

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Might Google one day require you to build an Android version of your iOS app, else your company website disappears from the organic search results? There are some shady dealings going on behind the scenes at YouTube regarding its new streaming...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new...

  5. How to Dominate the Entire First Page of Google

    App extensions YouTube PLAs The following properties have the highest likelihood of showing up for brand terms: Wikipedia, Twitter, Facebook, YouTube, and LinkedIn. In the long-term, monitoring social activity and proactively combating sources of...

  6. Google & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers

    Both parties have upped their game; NORAD with a new HTML5 website and app, and Google with their games strategy. There is still a Google connection with the NORAD however, as NORAD is still using YouTube for all their official Santa tracking...

  7. The Multi-Platform Majority Has Arrived. Are You Ready?

    If consumers don't make room for your app on their devices, your ability to engage with them on mobile platforms will be significantly limited. While they may have had luxury of efficiently planning out their night on the fly, at least we never had...

  8. Twitter Speak From @ to Z – Terms & Definitions

    There are a few different OAuth authorization styles your developer can use for your app including REST API, Search API, and Streaming API. or hashtag (e.g.video), you can manually retweet by doing some cutting and pasting, so it would look like...